HLYP
LOS ANGELES--(BUSINESS WIRE)--July 24, 2000--Hollywood
Partners.com Inc. (OTCBB:HLYP) announced Peter Berger, Chairman and
CEO of Mediacom Ventures LLC, has joined its advisory board.
The company also announced a strategic partnership with Mediacom,
which will assist it in building its business and in creating its
revenue streams.
Mediacom Ventures LLC is a New York-based private equity fund
investing in telephony Internet-related businesses. Through the
combined efforts of its portfolio companies, Mediacom captures,
directs, and monetizes Internet traffic by or from (i) Web sites
operated, controlled, or otherwise managed by Mediacom and its
affiliates; (ii) contractual relations, so-called "key-word"
acquisitions, placement payments, or other advertising arrangements
with other Web sites or search engines; or (iii) contractual relations
or other advertising arrangements with non-Internet or "off-line"
entities, all through which Mediacom generates, directs, or otherwise
influences traffic on the Internet. Mediacom accomplishes this by
identifying and contacting various suitable Internet Web site owners
and agreeing to direct traffic to their Web sites, or to obtain or
secure users, members, or customers on their behalf in return for
equity, equity options, or other equity instruments and/or cash
payments from the Web site owners.
Before Mediacom, Berger was one of the founders and served as
Managing Director, Chief Operating Officer and Chief Financial Officer
of Ripplewood Holdings LLC, a NY-based private equity fund. Prior to
that, he was a senior partner with Andersen Worldwide and the managing
partner of their Corporate Finance practice in the Americas. Berger
advised clients on acquisitions, divestitures, financing, and treasury
risk management. He also chaired Andersen's Fairness Opinion
Committee. Berger also brings to Mediacom his experience as a Managing
Director in Bear, Stearns & Co.'s Merger and Acquisition department.
He has extensive experience in advising on mergers and acquisitions in
media and communications. Berger is a Director of Kepner-Tregoe Inc.,
a management consulting firm. Berger attended and has an M.B.A. from
Columbia University.
Commented Gene Scher, Hollywood Partners' President and CEO: "With
Peter and Mediacom will come a tremendous amount of traffic to the
Hollywood Partners site and our promotions. Our business model --
which is premised on turning traffic into revenue -- is consistent
with Mediacom's. With them as a partner and with Peter's involvement
on our advisory board we will be able to jump start our activities
significantly."
Added Scher: "This is a true strategic relationship. Mediacom is
not only going to assist us in generating but they are also going to
add value to our business model, create revenue streams, and in joint
marketing efforts."
In addition to private equity, Mediacom also incubates companies
and opportunities.
Scher continued: "Mediacom has years of experience in monetizing
Internet traffic. These years of experience will now be used to help
Hollywood Partners maximize additional revenue streams beyond its core
business. This will give us a significant leg up on the competition
and will go a significant way toward validating our business model."
Hollywood Partners.com is a marketing and promotions company that
designs and implements creative client solutions on the Internet. The
company uses pre-packaged and customized initiatives to enable its
clients to drive traffic, enhance branding, and move product. The
company uses online and in-store sweepstakes promotions and Hollywood
content to attract and target visitors who register to take part in
current and future promotions. Its operations are carried out through
two sites, PlanetFree.com, which operates its sweepstakes business,
and BigTimeHollywood.com, the company's e-magazine which provides
exciting content with a view towards its future syndication. Visitors
can enter sweepstakes and view current promotions at the Planet Free
site by going to www.hollywoodpartners.com and clicking the Planet
Free logo.
In conjunction with the provisions of the Safe Harbor section of
the Private Securities Litigation Reform Act of 1995, this news
release may contain forward-looking statements pertaining to future
anticipated projected plans, performance and developments, as well as
other statements relating to future operations. All such
forward-looking statements are necessarily only estimates of future
results and there can be no assurance that actual results will not
materially differ from expectations. Further information on potential
factors that could affect Hollywood Partners.com Inc. is included in
the company's filings with the Securities and Exchange Commission.
Interested persons are encouraged to visit the company's Web site
at www.hollywoodpartners.com.
--30--ojm/la* kb/la
CONTACT: Hollywood Partners.com Inc.
Carol Yee, 310/552-0555, ext. 30
cyee@hollywoodpartners.com
www.hollywoodpartners.com
KEYWORD: CALIFORNIA NEW YORK
INDUSTRY KEYWORD: ADVERTISING/MARKETING E-COMMERCE INTERNET
RETAIL MANAGEMENT CHANGES MARKETING AGREEMENTS
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
URL: businesswire.com |
