Stayhealthy.com: Monitoring your wellness on the Web Message Board

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Biotech / Medical : Stayhealthy.com: Monitoring your wellness on the Web

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To: Michael_B who wrote (778)	7/25/2000 10:59:17 AM
From: Eric Fader	Read Replies (1) of 3785

Great find, Mike. That was my favorite line, too <g>. The potential impact of a Stayhealthy on pharmacies (both online and otherwise) cannot be overestimated, especially if Stay were to enter into alliances with pharmaceutical companies to promote their products. How about this: What if Stay were to make deals with pharma companies to have the people taking a certain drug monitor their body function or makeup daily to evaluate the efficacy of the drug? Let's say Stay were to offer its devices at a discount, subsidized by a pharma company, to people who buy the company's new hypertension drug from Drugstore.com and monitor their blood pressure daily (once Stay rolls out a home BP monitor, obviously). What a great way for the pharma company to collect data on the effects of varying dosages, for Drugstore to sell product and for Stay to add new subscribers.

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