TSIG.com Awards Telecom Contracts to DataWave and Clariti to Fulfill Coca-Cola College Football Promotional Campaigns
TeleServices Internet Group Inc. TIGI , known as TSIG.com, today announced that it has awarded two contracts to DataWave Systems, Inc. DWVSF , to provide more than 3 million prepaid long-distance calling cards and related telecom network services. The cards will be used to support several promotional campaigns to begin in August, as part of the Coke college football rivalry promotions recently announced by TSIG.com.
The calling cards will be distributed in Coke 12-packs and offer the users free long-distance minutes and free discount units for use in TSIG.com's music membership buying club, myMusicCard.com. Under the terms of the contract, DataWave will provide recharge services and long-distance access through its partner, Clariti Telecommunications International, Ltd. CRTM .
TSIG.com recently announced that the Atlanta Coca-Cola Bottling Company, a division of Coca-Cola Enterprises, Inc., had decided to expand its Music/Phone Card Promotion with TSIG.com and distribute 2 million Coca-Cola Music/Phone Cards and 15 million Virtual MusicCards in connection with the "Refresh the Rivalry" campaign for the annual Georgia vs. Georgia Tech College football blockbuster. The promotion is targeted to reach an estimated 4.6 million people in the greater Atlanta market commencing August 28, 2000 and concluding on October 31, 2000.
TSIG.com also announced it had reached a similar agreement with Coca-Cola Enterprises - Tennessee/Alabama Division to utilize the Music/Phone Card for two other emotionally charged college football classics: the "Celebrate the Rivalry" sweepstakes to highlight the annual Alabama vs. Auburn football showdown and another initiative for Tennessee vs. Kentucky. Both programs are to kick off August 15, 2000 and conclude September 30, 2000.
"DataWave welcomes this first of many agreements with TSIG.com in fulfilling Coca-Cola's promotional campaigns," observed Ron Bozek, vice president of Data Wave. "We look forward to working with TSIG.com in meeting the promotional campaign requirements of their wide array of customers."
Added Robert Gordon, chairman of TSIG.com, "We are pleased that DataWave will be working with us on these very important projects. The Coca-Cola campaigns are a critical part of our growth strategy and we need a strong telecom network and prepaid calling card provider. We have been searching for the right supplier and are confident that we have found a strong partner in DataWave."
About DataWave Systems, Inc.
DataWave designs, develops, produces, owns and manages a proprietary, intelligent, automated direct-merchandising network, known as the DataWave System, that the company uses to distribute prepaid products. This unique, leading-edge technology provides for point-of-sale activation, cash/credit card acceptance, detailed reporting and sales analysis, 24-hour self diagnostic troubleshooting and automatic inventory replenishment, making it virtually maintenance-free. The DataWave System has proven to be successful, resulting in alliances with leading telecommunications companies and wining prestigious national accounts in the United States prepaid calling card market.
The DataWave System is currently comprised of DataWave Merchandisers (DTMs) which are free-standing intelligent machines capable of dispensing multiple prepaid products, and over-the-counter "swipe" units (OTCs) for point-of-sale prepaid retailing. Both of these are connected to the Company's proprietary communications gateway and database software through a wireless and/or land-line wide area network. The first DTM was placed in service early in 1996 and the first OTC device later the same year.
About Clariti Telecommunications International, Ltd.
Clariti Telecommunications International, Ltd. CRTM.OB is an international telecommunications company headquartered in Philadelphia, PA. Clariti offers a variety of products and services in the four key areas of telecommunications: Voice, Data, Internet, and Wireless. Clariti is integrating its services using next-generation network technologies to offer advanced solutions at lower costs than traditional networks. Clariti is developing the ClariCAST(TM) Wireless Voicemail System, a patented digital wireless system that combines attributes of paging, mobile phones, and voicemail into a small device known as the Voca(TM) Wireless Voicemail Player. Clariti's IP Telephony business utilizes its state-of-the-art VoIP (voice over IP) network to deliver low-cost, high quality domestic and international voice communications, Internet access, and web hosting. Clariti markets its products and services to customers in rapidly growing telecommunications markets, such as Latin America, Asia, Australia, the Middle East, and the United States.
About TSIG.com
Headquartered in St. Petersburg, Florida, TeleServices Internet Group Inc., known as TSIG.com, has reached definitive agreements to acquire GeneralSearch.Com, an Internet search engine and portal; The Affinity Group, an affinity marketing and sales company; and Reliant Interactive Media, a direct marketing company that drives retail sales via television and the Internet. TSIG.com forms myCard partnership agreements with national corporations and non-profit organizations, and then works with those partners to design revenue-generating programs that attract consumers to their Web sites. The first myCard program was myMusicCard, which enables consumers to purchase CDs and cassettes at the lowest available prices. Similarly TSIG.com's myPhotoCard programs provide low-cost film processing and Kodak Film, and the myPhoneCard programs provide low-cost prepaid long-distance calling card services. For all new myCard users, TSIG.com has arranged through General Search.Com to provide free Internet access for life, free e-mail, fax, integrated messaging and other features.
These customized marketing programs are intended to provide recurring revenues to TSIG.com and its partners, and help develop strong brand loyalty and awareness within target communities. TSIG.com further enhances its myCard programs by providing customer service and support with its Web-based call center and related services. With non-profit organizations, TSIG.com is engaged in "cause-related marketing" and has a "volunteer sales force" of millions generating sales and driving traffic to Internet sites for the lowest customer acquisition cost in the business.
TSIG.com is the national marketing partner of UCP, the nation's largest non-profit health care organization and leader in the disability field, which each year serves over 1 million people with disabilities in the United States. TSIG.com's corporate web site is at www.tsig.com and the myMusicCard web site is at www.mymusiccard.com.
This press release contains "forward-looking statements" within the meaning of Section 27A of the 1933 Securities Act and Section 21E of the 1934 Securities Exchange Act. Actual results could differ materially, as the result of (1) competition in the markets for the company's products and services, (2) the ability of the company to execute its plans, (3) the availability of financing at favorable terms, and (4) other factors noted in the company's public filings with the SEC.
CONTACT: Press Contact: TSIG.com, St. Petersburg Paul Henry, 727/897-4000 phenry@tsig.com |
