What should ATHM do that AOL did? I'm not sure, but it's worth taking a look at.
Why comment on it as though it is THE solution when you then make a statement such as that one???
For one, AOL marketed the he%# out of itself and did anything else that it could to increase subs.
Are you suggesting ATHM market like crazy, not deliver because they are constrained by numbers of trained crews and succeed in frustrating the he%% out of even more people??? And they are marketing like HE&&. Today in the Hartford Courant there were about six pages of Cox Cable ads specific for @home and BB service.
AOL knows that once you reel a sub in, they most likely aren't leaving (the sub needs a reason to leave their precious e-mail address, etc.) unless something much better exists. ATHM has that service.
And the retention numbers are phenominal for cable BB already, yes ATHM knows this. Like zero churn rate for cable BB too. Same issue, how do you hookup faster?
Anyone who doesn't think that ATHM competes with AOL is a dope. AOL has 25 (or so) million subs. ATHM has 1.8 million. ATHM wants AOL's subs. That's competition.
Are you sure you wanted to make that statement? It is very self incriminating. The market and many ignorant analysts assume ATHM competes with AOL. They DO NOT. ATHM is not just an ISP. They are a network backbone with an ISP portal called Excite. By nature, for cable BB you don't just get a computer, plug in a phone line and advertise as an ISP. You build a new network with new technology and that takes time and money and has inherent risk and challenges. I could go on and on about this aspect to differentiate it for you, but that would be disrespectful of the years of effort stored within this threads history. Get a BB connection and read some of it.
Mark my words, one day the market and analysts WILL start to get it and understand the unique position ATHM occupies.
Does ATHM get it? That is one of the issues that has infuriated many of us here, they have been trying to ACT like AOL rather then exploiting what they ARE and HAVE. They could educate the public and WS, but they have to be clear themselves first on their mission.
but heaven forbid anyone contest what ahhaha says
You misinterpret Ah. He can be impatient at times with posters that demonstrate arrogance stemming from ignorance, but the man knows what he is discussing. His opinion, but one you disregard at your own risk. Try thinking of him as our resident in your face DI, self appointed but it makes for a very interesting and informative, high level discussion of this company and sector. Sparring with him may help to get the fat out of your brain, if your ego can stand it. |
