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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: LindyBill who wrote (28755)	7/25/2000 12:59:34 PM
From: Thomas Mercer-Hursh	Read Replies (1) of 54805

One of the key points I am trying to make here is that the primary thrust of the digital tornado is not in displacing film, but in new applications -- not "new" in the sense that one couldn't possibly have used film, but "new" in the sense of taking advantages of special features of digital. If one wants a picture right now and plans to web publish or e-mail it, digital is obviously way ahead of having to process the role and scan the image. And, clearly a lot of reasonably well-to-do techno-buffs are going to want them as the latest toy, even if their actual usage would be well-served by film. But, when we make comparisons like "as good as" and define our frame of comparison as snapshot size prints, we aren't comparing to people who have spent hundreds of dollars on their cameras, but to people who bought throwaways in the gift shop or drugstore, i.e., still a huge price differential with reasonable quality digital. Digital cameras can have a huge tornado long before they threaten the bastions of film.

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