Blue, Windows 3.1 is more expensive than Windows 95 more than W98 and more than W2000, MSFT assures the transition via marketing pricing.
Pharma do the same, they introduce the combo and keep it as the safe proven and FDA approved alternative, they killed the original, sometimes subtly like DNA plans to kill Growth Hormone1, GH2 is injected once a month, which parents are going to choose daily injections for their child even if generic? few, and in the third world, not the US.
Same story Amgn killing their own daily Epogen (and J&J Procrit)with the new once a week NESP (and J&J has no right to the profits).
Or a drastic killing, like J&J killing cisapride after 15 years of $billion dolar sale, now suddenly the arrythmias known all along are dangerous and concerned for patients they took out of the market (no generic possible, one arrythmia will bring a big lawsuit)but J&J will bring in two years (and for the next 17)r-cisapride the pure mirror image and no side effect Sepracor version.
But, this is guessing to far, first rbpi21 must be proven to work.
Well, Lilly could choose just to add it due to its safety just for the fun (patent extension) of it. No, just kitting around said the cat. |
