I still can't believe that so many people are against self-installs. The "slow" rollout of ATHM at a clip of 350,000 per quarter simply doesn't cut it (certainly that's what Wall St. is telling us). Sure, ATHM can, perhaps, double the installs to 700,000 per quarter in a few years, but by then ATHM may have other competitors and DSL will have had a chance to get a foothold. Instead, ATHM needs to do everything in its power to grab those subs before they go elsewhere--self install is a major step in doing that.
As for those (Ahhaha, etc.) who this DSL is a waste of time to even discuss, does anyone have statistics on the retention rate of DSL subs? Better yet, how many DSL subs have migrated from DSL to @Home?
Imo, get as many subs as possible now and deal with the consequences if they arise. Lord knows that AOL's (gasp!) horrible customer support has long been forgiven. Would I rather have 1.8 million subs who are perfectly happy or 5 million subs of which 500,000 are a bit unhappy because of one thing or another? I'd rather have the later; most of the unhappy folks won't leave anyway, they'll just need some massaging (give them a few free months until their problems are fixed... hmmm, who uses that tactic).
The good news, Ahhaha, is that (at least according to you) ATHM is still "under accumulation"; it's been under accumulation since the 40s. The problem is, they're are more shares being dumped than accumulated. |
