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Technology Stocks : LAST MILE TECHNOLOGIES - Let's Discuss Them Here

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To: MikeM54321 who wrote (7682)	7/26/2000 2:52:12 PM
From: MikeM54321	Read Replies (1) of 12823

Re: Digital TV- USA Stats for Interactive Services Thread- Just a couple of key TV land stats I pulled off the Internet. I'm reading a more in-depth report out of DT Alex Brown and will post those stats later if applicable. I linked this post to my post on MSO digital sub stats which is directly related to Interactive guides of the nature this article is about. All USA Stats Only: -By 2005 $18 billion drain in traditional ad revenues(caused by skipping commercials) -By 2005 $25 billion in new iTV or eTV (or whatever) ad type revenues. -By 2005 87 million households will have IPG(interactive program guide) -By 2005 53 million will have PVR(personal video recorder) -MikeM(From Florida) ******************************* Interactive TV to Hit $25 Billion** Cambridge, Mass. -- The shift in viewing habits that interactive-television devices allow will drain $18 billion in traditional television-advertising revenues over the next five years, according to a new Forrester Research Inc. report. But those "smarter TV devices" -- including interactive programming guides, personal video recorders and enhanced-television set-top boxes -- will create $25 billion in new revenues, the study said. By 2005, 87 million television households will have IPGs, 53 million will have PVRs and 65 million will be able to interact with enhanced-video programming, Forrester said Friday in a press release. New viewer behaviors will generate $7 billion in interactive-television-services subscriptions, $17 billion in advertising and marketing fees and $23 billion in television commerce by 2005, the company predicted. "Rather than destroy television, [smarter TV] will rejuvenate existing content and bring affluent viewers back to television," Forrester principal analyst Josh Bernoff said in the release. "And the timing is right -- the same technologies will enable viewers to skip 30 percent of commercials in 2005, causing an unprecedented decline in traditional advertising revenues," he added.

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