Attention Business/Technology Editors:
The NRG Group announces the launch of eyeReturn(TM)
eyeReturn is focused on setting the industry standard in software
for interactive media, advertising and promotion in the new media.
"I think therefore eyeReturn"
TORONTO, July 25 /CNW/ - The NRG Group (TSE: NRG) proudly announces the
launch of one of its factory companies, eyeReturn.
The enabling technology of eyeReturn offers a completely new way to play
and navigate on the web. Without any downloads, the patent pending eyeReturn
system populates websites with game pieces, news alerts, and navigational
messages.
Two eyeReturn campaigns are currently up and running. The first appears
on six ChumCity websites, including highly trafficked www.muchmusic.com. The
second campaign is a co-promotion between Saturday Night Magazine and BMG
Music Canada, which can be found on www.saturdaynight.ca and
www.click2music.ca.
The cornerstone of the eyeReturn system is the Voken(TM). A Voken is a
clickable virtual token that advertisers can deliver to any sponsored site,
implementing any number of promotional tools, including interactive collect-
and-win games, newsflashes and navigation to new content. Vokens can appear as
any branded image; can exhibit infinite behaviours, and boast a far higher
click-through rate than traditional web-based advertisements.
Vicki Saunders, Chief Innovation Architect of the NRG Group feels that,
"eyeReturn is the result of the creative genius of the eyeReturn team and will
fundamentally change the way we capture and keep "eyeballs" online."
In anticipation of unlimited expansion, eyeReturn has forged several
strong strategic partnerships. Servers are hosted by industry leader PSINet
and Microsoft has granted eyeReturn Independent Software Vendor status.
The NRG Group is an operating Internet incubation (NRG Factory), venture
capital (NRG Ventures) and advisory (NRG Solutions) company. NRG is a resource
for youth-oriented companies, brands, products and institutions and invests
financial and human resource capital in start-up and early stage technology,
Internet and e-commerce companies. For more information log onto
www.theNRGgroup.com and www.eyereturn.com. |
