Net Perceptions, Inc. (NETP) Message Board

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Technology Stocks : Net Perceptions, Inc. (NETP)

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To: rupert1 who wrote (2563)	7/27/2000 6:35:40 AM
From: rupert1	Read Replies (2) of 2908

A new PR approach at NETP? This is a reply I gave to a question on Yahoo: The company has said to investors - as discussed on Raging Bull - that it has taken criticisms of its PR seriously and has taked measures to support the share price through PR. In the last two weeks, it conducted a 6 city road show to institutional investors involving 30 separate sessions with the CFO the lead speaker and the CEO at two of the full day events. It has scheduled a full day meeting with analysts on 17th August in San Fransisco. It has said it is considering another road show on the West coast about that time. It has been having discussions with 7 analysts about initiating coverage - but warns that even if they decide to do so - it takes them 2-3 months to do it. So late August-September. It has attended two or three investor conferences to speak to institutional investors and has reported strong interest from them but a general concern that the timing of an investment should accord with the general moves in the market, at large. So again, we are looking at late August/September. The hiring of two additional writers in PR is not so important in my view, except that it indicates a realisation of the need. If you look at the "Events" on the web site http//:www.netperceptions.com you will see that it is partnering with two or three expert companies in PR to promote itself. For example it is holding a number of Executive Seminars on the Personalisation Network with Forrester (one this week) and they are spread around the US. It is also partnering with Pepper and Rodgers to promote the NETP Personalisation Summits and there will be one in the UK in September and one in the US in November (I think that using Pepper and Rodgers is an improvement over using Waggoner and Edstrom -W/E never conceived the Summit - they were appointed as PR partners just days before the first Summit which was conceived by NETP's own marketing department. W/E do not seem to have had much of an impact on NET's PR and it is good to see the company diversifying away from them

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