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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: mauser96 who wrote (28994)	7/27/2000 10:34:03 AM
From: mauser96	Read Replies (1) of 54805

Looking at my earlier post I realized it may not be quite clear. The power of early Polaroid and Xerox patents were such that no competitor was able to maneuver around them and they had an entire business (instant camera and copiers) 100% to themselves for years. Basically, they had a government sponsored monopoly. If memory serves, Kodak spent the kind of money only they could afford trying to break Polaroid patents and were slapped down by the courts. Most patents aren't this powerful or basic. They can be designed around, or the feature just not used by established players until the patent expires. In the case of drug companies the original patent usually holds, but competitors are often able to switch an atom or two on the basic molecule and get their own patent. Nokia and other cell phone makers are in trouble, and can't hide it anymore. The voice cell phone market is becoming saturated. It won't be enough anymore to offer a slightly smaller phone or new colors.They will have to offer a new product so much better that almost everyone wants a new phone.

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