BOULDER, Colo., July 27 /PRNewswire/ -- Arete Industries, Inc.
(OTC Bulletin Board: AREE) subsidiary, Arete Outdoors publicly introduced
their Senior Web Content Editor, Mr. Pete Takeda. Arete Outdoors also
announced the recent publication of Takeda's new book "Pete's Wicked Book"
which is a compilation of gritty climbing tales with adventures from North
America to the Himalayas, available through retail outdoor sports and book
stores and www.climbing.com.
(Photo: newscom.com )
"We are very happy to have Pete Takeda heading up the content management
and production team for our website, www.AreteOutdoors.com," stated Mike Lowe,
Arete Outdoors President. "Pete has the perfect combination of leading edge
outdoor experience, writing skill and industry savvy and contacts for building
our community website at the grassroots level," Lowe continued.
Mr. Takeda, (35) is a veteran mountain climber and writer. He did his
first climbs at the age of 15 in Boise, Idaho. Over the years, he's completed
high standard routes in North America, Europe and the Himalayas. After
college, he lived in Yosemite National Park where he began his freelance
writing career. He is a Senior Contributing Editor for Climbing Magazine and
a contributing writer for Sports Afield, Zulusports.com and Outdoor Explorer.
He is the author of Pete's Wicked Book (Prime Media) and writes a column
called Petes' Wicked Tales for Climbing Magazine. Additionally, his work
appears in international journals including Gakujin (Japan), Desnivel (Spain),
Alp (Italy) and Vertical (France). His photography appears in magazines and
catalogs including Patagonia, Black Diamond and Rock and Ice. Pete has also
performed research and development for equipment manufacturers including
Marmot where, in 2000 he co-designed the Marmot Front Point pack. He also has
front line specialty outdoor retail experience, with three years outdoor
retail sales, and from 1996 to 1997, was marketing director for Blue Star
International, the exclusive distributor of the French made Cousin Rope in
North America.
Mike Parsons, Arete CTO and Manager of the Website Development Team for
AreteOutdoors.com, stated, "Pete is the perfect fit to drive development of
the premier outdoor adventure destination on the World Wide Web."
Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995: Certain statements contained herein, which are not historical are
forward-looking statements that are subject to risks and uncertainties not
known or disclosed herein that could cause actual results to differ materially
from those expressed herein.
For more information contact: Erik Popkoff of Undiscovered Equities
Research, Inc., Phone: (718) 998-8124, E-mail: ir@areteindustries.com.
SOURCE Arete Industries, Inc.
-0- 07/27/2000
/CONTACT: Erik Popkoff of Undiscovered Equities Research, Inc.,
718-998-8124, ir@areteindustries.com, for Arete Industries, Inc./
/Photo: NewsCom: newscom.com
AP Archive: photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 201-369-3467/
/Web site: climbing.com
/Web site: areteoutdoors.com
/Web site: areteindustries.com
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9413 07/27/2000 09:05 EDT prnewswire.com
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