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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Thomas Mercer-Hursh who wrote (28971)	7/27/2000 11:00:41 AM
From: Tom Chwojko-Frank	Read Replies (1) of 54805

I don't quite buy that. Data on a phone is quite an unfamiliar technology to most people. I don't have the book handy, but didn't it mention that crossing the chasm involves making the innovation seem familiar enough to gain acceptance to the mainstream? Or something like that? Or am I thinking of a different book or post? Anyway, mainstream technophobia (or is it wintelphobia?) brought about by problematic software and hardware runs pretty deep. It took several tries before Palm came up with a product that got by people's fears of the handheld device being just an extension of annoyance found on the desktop. (keep it simple stupid!) Tom CF

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