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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 224.48

-3.6%

12:54 PM EST

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To: H James Morris who wrote (106695)	7/29/2000 5:53:53 PM
From: Glenn D. Rudolph	Read Replies (2) of 164684

So how much would Amazon.com be worth to a potential buyer? For the first time, the company's net worth slipped to the negative side in the second quarter, ending up at negative $278 million from $26 million last quarter, according to Suria. Suria was being kind. This also includes Goodwill. Tangible book value is far more negative. Of course, there is enormous value in the company's brand name. That could stretch to $4.5 billion, according to Interbrand LLC, a New York-based brand consultancy firm, which puts Amazon.com No. 48 globally. The most valuable brand: Coca-Cola Co. at $72.5 billion. I am not sure who would pay $4.5 billion for the name, but the first $2.2 billion goes to the junk bond holders and the balance to the shareholders. Of course this is only getting worse.

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