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Technology Stocks : EXLN - Excelon

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To: Elsewhere who wrote (541)	7/29/2000 11:37:16 PM
From: hasbeen101	Read Replies (2) of 811

Jochen, my opinion FWIW is that EXLN spends too much on sales and not enough on marketing. I think that face-to-face sales activity will always be expensive. On the other hand, a lot of marketing activities can be done for a relatively fixed cost, which opens the possibility for improved profit margins. I would see the most effective marketing activity as being marketing to software developers, since that gives the most leverage. Example: OSAX is a powerful tool that my company uses. It works really well for giving financial markets end-users access to ObjectStore data from Micrsoft Excel. How many Excel examples ship with OSAX? Zero. OK, how about PowerBuilder, which is used in many financial instititions? Zero again. Providing a few examples would cost a tiny amount, yet it never seems to get to the top of the priority list.

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