Some PFCK DD.. looking good gang..
Yes, I am long on PFCK, only because I like the soccer investments and SMI (Spin Records.com), but now I believe these investments are more than I thought and Steve (CEO) does too.. Now, Steve is going to Europe to roll out the teams this week, and in his recent "Coffee break" to us, he explains more of this.. Looking good, I am the PFCK man!
Coffee Break With Steve Peacock
July 30, 2000
Editor's Note: In our ongoing effort to keep our shareholders in the news
communication loop at Peacock Financial, we're sending you this memo from
Steve Peacock. If you do not wish to receive this weekly update, please hit
"Reply" and type "Unsubscribe" in the subject line and send it.
This week's coffee break is all about soccer, which is very exciting because
this is history in the making. As we speak, we're putting together the
marketing materials for all types of national sponsorships for the public
holding company whose name will probably be Soccer Development Corporation
of America (SDCA).
The rollup is coming together nicely now, and we've been talking to
potential sponsors from airlines to hotels to fast food chains as well as to
sports-related companies such as athletic shoe manufacturers. Everyone we've
talked to is interested. I believe the reason we're getting such great
response is that we haven't just captured four huge markets (San Diego, San
Francisco Bay Area, Orange County, and the Inland Empire), we've also done
it at the outset of the soccer movement here in this country. Timing is
everything.
For those of you who don't follow it, soccer is the fastest growing sport in
America. Fifteen years ago, most American young people didn't play
organized soccer, and television exposure was non-existent for the sport.
Today, 18 million Americans play soccer competitively and all major media
cover the sport extensively. U.S. Soccer retail sales exceeded 1.5 billion
dollars in 1999. Also, it didn't hurt that the U.S. Women's team is
currently ranked #1 in the world. At this moment, more American children
play youth soccer than the sports of basketball, football and baseball
combined.
We are also currently meeting with key people in the youth soccer programs
in each market, and are building strong affiliations with the communities
themselves while discussing camp programs for their youth and the building
of soccer stadiums and outdoor soccer complexes in each of the four areas.
It's great to be able to tell you that everyone is eager to be involved and
helpful.
This movement on our part to consolidate our soccer holdings has captured
the attention of the other A-league teams, as well as the Major League
Soccer (MLS) and international clubs that look at America as a huge talent
pool. Recently we've been working closely with Beacon sports (our sports
investment banking firm), and we expect to complete the rollup of our
existing teams and raise an initial $5 million by the end of September
(Peacock's 3rd quarter). Then SDCA will begin to raise an additional $5 to
$10 million for soccer stadiums and expansion into the Las Vegas and
Sacramento markets. Also SDCA may possibly acquire some existing franchises
that have already expressed an interest in being part of this consolidation
phenomenon. In my mind, this structure (SDCA) is the missing link between
the MLS at the top, and the well-organized youth soccer program that touch
millions of male and female players starting at the age of six.
Interestingly, the most highly valued professional sports franchise in the
world is not in America and it's not football. It is Manchester United in
England. If that one franchise is worth $1 billion, what evaluation could
be put on SDCA with teams in four (or more) powerful markets, all with
stadiums and strong youth programs that capture and nurture talent through a
well organized professional system? At the end of the day, Peacock could
possibly be sitting on a stock position that is worth tens of millions of
dollars or more, and will be constantly evaluating new opportunities.
So here's my question: Is this just the dream, or is this the 15 minutes of
fame?
Until next week,
Steve |
