BW-Aug. 1-Advanced Digital announced today that AT&T Digital Media Centers have selected ADIC AML automated libraries as the primary repository for programming content in the company's new digital broadcast facilities.
The AT&T Digital Media Centers, which today support 79 networks and more than 600 individual channels, will use the AML robotic storage libraries as key elements in their conversion from traditional broadcast control rooms to broadcasting content directly from computer disks.
"Technology advances associated with digital content are creating exciting productivity gains for the broadcast industry," explained Gary Traver, Senior Vice President Video Services, AT&T Digital Media Centers. "Using digital content and centralized storage devices like the AML libraries allows us to pre-stage hours of fully assembled program content on optimized video servers and broadcast it. The new system will streamline our workflow and let us provide more and more specialized programming without additional expensive control room facilities or teams of difficult-to-find broadcast engineers."
"AT&T Digital Media Centers are on the leading edge of combining digital content and computer technology to revolutionize the broadcast industry," according to Bill Britts, ADIC executive vice-president of Sales and Marketing. "Today, they are creating systems to serve content directly from disk, eliminating the need to load tapes in real time to support a broadcast. In the near future the technology will offer additional possibilities for the expansion of transmitted content into a wide variety of new media paradigms, including personal channels and web-based delivery systems."
The AT&T Digital Media Centers deliver content storage and transmission for a wide range of leading broadcast channels and networks, including iNDEMAND, Discovery Communications -- Animal Planet, (oxygen), BBC America and TVGames. The first of the new server based digital broadcast centers will be located in the AT&T Digital Media Centers Denver facility. Additional centers are located in Hong Kong, Los Angeles, and New York.
The ADIC family of AML storage libraries provide scalable automated management for information storage needs that require capacities of up to 70,000 cartridges in a single library. AML libraries automate the use of multiple media technologies in the same library, including support for DTF, DLT, 3590, AIT, VHS, BetaCAM, 3480/3490 tape formats as well as optical formats.
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