Ultralife recharges with lithium individual.com
July 26, 2000
HAILEY LYNNE MCKEEFRY
Ultralife Batteries Inc. is betting that rechargeable lithium technologies will take off as a solution for weight- and space-sensitive applications in which increasing run times is key.
Based on unit volume, lithium chemistries offer one of the highest amounts of energy in the rechargeable-cell family, said Julius Cirin, director of corporate marketing at Ultralife, Newark, N.Y. "On top of that, they're safe, and they can't leak since they're a dry-cell technology," he said.
Established in 1991 with the acquisition of Eastman Kodak's lithium-battery division, Ultralife was one of the first companies to announce active involvement in lithium-polymer technology.
"What differentiates them from others is that they are specialized in lithium technologies, including rechargeable," said Joel Tax, an analyst at Santa Clara Consulting Group, Toronto, adding that there is room for such specialty players.
However, Ultralife isn't banking on one application or technology. The company develops and manufactures a range of lithium batteries for industrial, military, and consumer markets, offers a broad line of high-performance primary (disposable) lithium batteries, and provides production quantities of advanced polymer rechargeable batteries.
"Ultralife is well positioned in many markets for many applications, since we are producing both lithium primary and polymer rechargeable batteries," Cirin said. "One challenge that we've already identified and are facing is to accurately identify and penetrate various markets worldwide."
Last year, the company formed Ultralife Taiwan Inc. in collaboration with PGT Energy, Quanta Computer, San Yo Pharmaceutical, and Yungtay Engineering to produce Ultralife rechargeable polymer batteries.
Ultralife is also aiming to make inroads in a variety of vertical markets such as smoke detectors and medical applications, as well as cell phones, computing applications, and communications.
In January, smoke-alarm maker Fyrnetics Inc. signed an exclusive agreement to use Ultralife's 9-V, 10-year lithium batteries in its long-life smoke alarms.
"We've seen continued revenue growth every year," he said, adding that the company has not yet released its figures for fiscal 2000, which ended in June. "Our growth is spread broadly over various markets."
For the nine months ended March 31, Ultralife's revenue rose 28%, to $19.1 million from $15 million in the year-ago period.
However, Ultralife must reverse a long stream of red ink. The company lost $7.1 million in fiscal 1999 and $6.1 million in the first nine months of fiscal 2000.
In recent quarters, Ultralife has faced personnel issues and other challenges. In December, the company announced that chief operating officer Roger O'Brien was leaving. He has not yet been replaced, and president John D. Kavazanjian has added the title of chief executive.
The company is counting on some long-term projects to spur growth and product development.
In June, Ultralife entered into an agreement with the U.S. Army Communications-Electronics Command to complete the development of its primary lithium-manganese dioxide (Li-Mn02) "pouch" batteries for the Army for high-volume production on a flexible manufacturing line.
During the project, which is expected to last about two years, the government will fund approximately $2.8 million in engineering efforts. While Ultralife has already designed the cells, it will continue to work to engineer the batteries, which use a flexible pouch that can be molded to fit different applications, and streamline the manufacturing process.
In April, the U.S. Army Land Warrior program granted Ultralife its second contract-valued at more than $200,000-to provide its primary Li-MnO2 pouch batteries for the next round of evaluation in the program.
The company recently extended its reach into the consumer market with the addition of rechargeable polymer batteries compatible with Nokia 5100, 6100, and 7100 cell phones.
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Copyright c 2000 CMP Media Inc.
By HAILEY LYNNE MCKEEFRY |