EDUV- Big news today re: P & G contract:
eduverse.com Announces Procter & Gamble has Signed a One Year
Advertising Contract and Booked 25% of all Advertising Space on the
Company's e-Education Initiative in Thailand
RENO, Nev., Aug 1, 2000 (BUSINESS WIRE) -- eduverse.com(TM) (OTCBB:EDUV), a
leading English as a Second Language online educational publisher, today
announced that it has signed a one-year advertising agreement with Procter &
Gamble Manufacturing (Thailand) Ltd. ("P&G" -- pg.com to become an
anchor advertiser in the Company's e-education initiative in Thailand.
The Company anticipates that this agreement, which illustrates eduverse.com's
shift from revenue generated by shrink-wrapped retail product to online
advertising based revenue, will have a positive financial impact on its
corporate revenues over the next 12 months.
eduverse.com's Thailand e-education initiative was launched with the
installation of the Company's ENGLISH PRO language tutorial software on the
Thailand Ministry of University Affairs University Network (UniNet). UniNet is
the Intranet computer network that services Thailand's universities and
colleges. Students access the UniNet to study their English pronunciation using
ENGLISH PRO. (For detail on the Company's e-education initiatives in Thailand,
refer to the press release dated July 15, 1999
eduverse.com and the press release dated
July 7, 1999 eduverse.com.
Under the terms of the advertising agreement, Procter & Gamble products will be
displayed on 25% of all advertisements contained within the ENGLISH PRO UniNet
language tutorial software. P&G will advertise its Olay(R), Pringles(R),
Pantene(R), Head & Shoulders(R) and Whisper(R) brands within ENGLISH PRO UniNet
using a mix of advertising banners, branded ENGLISH PRO user interface screens
and full screen, 8-second animated commercials (EduAds(TM)). Advertisements will
be targeted by gender -- unique ads for boys and girls -- by school and by age
demographics. The P&G advertising banners, user interface screens and EduAds may
be viewed at eduverse.com. eduverse.com will not advertise
competing products on ENGLISH PRO UniNet during the term of the agreement.
"We are excited about the unique opportunity to build relationships with teens
that eduverse.com has presented. It enables us to deliver targeted
communications to the teen market in Thailand while supporting their education,"
stated Vivek Bali, Marketing Director for Procter & Gamble Manufacturing
(Thailand) Ltd. "eduverse.com has combined education and targeted communications
into a win-win business for all participants."
"Procter & Gamble has always been a major sponsor of education internationally.
Once again, they have demonstrated their commitment to education by becoming a
key sponsor of our e-education initiative in Thailand," stated Mark E. Bruk,
President and CEO of eduverse.com. "Having a global company the caliber of
Procter & Gamble -- the company that invented television soap operas --
recognize and participate in the advertising medium that eduverse.com has
created marks a significant step for us towards meeting our goal of becoming the
world leader in corporate sponsored e-education."
About Procter & Gamble Manufacturing (Thailand) Ltd.
Procter & Gamble Manufacturing (Thailand) Ltd. is a wholly owned subsidiary of
The Procter & Gamble Company.
About The Procter & Gamble Company
The Procter & Gamble Company (NYSE:PG) is a $38 billion multinational company.
Procter & Gamble markets approximately 300 brands to nearly five billion
consumers in over 140 countries. These brands include Tide(R), Ariel(R),
Crest(R), Pantene Pro-V(R), Always(R), Whisper(R), Pringles(R), Pampers(R), Oil
of Olay(R), Iams and Vicks(R). Based in Cincinnati, Ohio, USA, Procter & Gamble
has on-the-ground operations in over 70 countries and employs more than 110,000
people worldwide.
About eduverse.com
eduverse.com is a provider of superior quality online educational programs for
use in school systems around the world. With proprietary technology,
eduverse.com has developed a revenue model that allows corporations to place
their advertisements in front of select student audiences. The Company also
makes its educational products available from its global web site at
www.FreeEnglish.com. eduverse.com is based in Reno, Nevada. For more information
on the Company, call 604/623-4864 or visit the Company's corporate web site at
www.eduverse.com or email info@eduverse.com.
The Private Securities Litigation Reform Act of 1995 provides a "safe harbor"
for forward-looking statements. Some information included in this press release
contains statements that are forward-looking. Such forward-looking information
involves significant risks and uncertainties that could affect anticipated
results in the future and, accordingly, these results may differ materially from
those expressed in any forward-looking statements made by or on behalf of the
company. For a description of additional risks and uncertainties, please refer
to the company's filings with the Securities and Exchange Commission.
CONTACT: Vaughn Barbon, 604/623-4869 or 877/623-4864
invest@eduverse.com |
