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Gold/Mining/Energy : Nuvo Research Inc

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To: Jeff Chan who wrote (4247)	8/2/2000 2:22:59 PM
From: Cal Gary	Read Replies (2) of 14101

Jeff, or actually anyone else here For example, when tech companies go on a road show to the brokers, they normally bring a notebook computer (or device) to showcase their wares. The brokers get a look and "feel" for the technology. I am wondering how this is done in the pharma sector. So the dumb question of the day is: "When approved, on a institutional roadshow, can DMX bring samples of Pennsaid (yes I know prescription only) to let brokers/analyst/managers look and FEEL the product? How about before approval is attained?? Or does a doctor need to be present." Wolf, the pharmacy (or rather should I say the pharmacist) is NOT the primary driver for prescription sales. This belongs to the physician. That's why almost all marketing efforts go towards trying to persuade the physician to use the product. This occurs through one to one visits (otherwise known as detailing), medical education events by "specialists or recognized authorities" in a specific area of treatment, and through the distribution of samples at the doctor's offices. Sell to doctors to get product sales going. Sell to broker/analyst/fund managers to get shares going. Thanks. PS Exciting volume, 180K, even better at 1 million a day.

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