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Technology Stocks : SWMCF- Making a comeback this week.
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To: Kent Kuo who wrote (59)6/22/1996 4:08:00 AM
From: Jamie Westock   of 278
 
I just went through the 10Q too. Clearly SW is not a healthy company, but a lot has already been accomplished within the past six months under new leadership. Looking at the historical numbers on sales and expenses, SW was spending itself into oblivion with R&D and marketing, while sales never grew to the point of supporting these investments. New management made the decision to narrow its focus and concentrate on the curriculum education software market vs. entertainment side where fad and big marketing bucks are needed to make an impact and compete against very deep pocketed competitors. Although SW is still a risky investment, I think under the current operational setup/expenses and market/product focus, it has a much better chance of recovering than it would have had staying the previous course, or (even worse) deciding to pursue entertainment.
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