Hi NightOwl; Re embedded and RDRAM (and ESDRAM, for that matter).
The basic reason that you have to have fancy DRAM interfaces (like SDRAM, ESDRAM, RDRAM, DDR, etc.) is that you are connecting two (or more) chips, each made of Silicon and capable of incredibly high densities and speeds, with Printed Circuit Board material capable of much, much, much less density or speed. When you go to embedded, that conversion, from Si to PCB, disappears, and so does the need for patented, or JEDEC standard memory interfaces.
Embedded bandwidths are huge. Incredibly high. Far beyond what is needed for a long time to come. And when higher bandwidths are needed, it is clear that embedded DRAM will be able to provide it.
Where embedded fails is in the size of memory available. But as integration continues, you can expect to see more and more chip area dedicated to various memories. With CPUs, we have already seen the embedding of cache memories. That used to be a nice market for SRAM makers, now it is gone. Eventually, the DRAM market goes down the same hole.
The rise of embedded is identical to the decline and elimination of the need for standard DRAM interfaces. Given that these stocks are trading at very high P/E multiples, I would say that they are not really good ideas for the long term buy and hold type. That doesn't mean that you can't make a lot of money on them over the short term, just that the market for these products is one that is not going to keep growing at the speed of the chip industry in general.
-- Carl |
