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(PR NEWSWIRE)This Just In ... Men and Women Prefer Tidy House to Sex According to Home &
Garden Television Trends Report
KNOXVILLE, Tenn., Aug. 4 /PRNewswire/ -- People would rather reach for
their feather dusters than for each other, according to the third annual HOME
& GARDEN TELEVISION LIFESTYLE TRENDS REPORT, which was released today. This
compelling survey reveals a wide-ranging portrait of today's "Home
Enthusiasts," homeowners and renters who love to spend their time, money and
energy on home projects. Today, 83% of all homeowners spend enough time and
money to be called home enthusiasts, and they report spending in the past year
a mind-boggling $800 billion and almost 73 billion hours building, remodeling,
decorating, gardening, landscaping and pursuing a variety of hobbies and
crafts.
For the past three years, HGTV has joined forces with Yankelovich
Partners, Inc. to conduct in-depth interviews with a cross-section of American
adults. Please credit THE 2000 HOME & GARDEN TELEVISION LIFESTYLE TRENDS
REPORT on the following excerpts:
Plug in the vacuum, I'll slip into something more comfortable ...
* Both men and women get more satisfaction from keeping their home neat
and attractive (57%) than from their sex lives (49%).
Who wants to see his house? No one. And that's their final answer.
* When asked whose home they'd most like to visit, adults chose Bill Gates
as their top choice (20.7%), trouncing such celebrities as second-place
Michael Jordan (13.8%), Whoopi Goldberg (9.4%), Julia Roberts (8.5%), Rosie
O'Donnell (8.3%), Stephen King (7.0%) and Barbra Streisand (6.5%). Last on
the list? Regis Philbin (2.5%). Sorry, Reege ...
Who wears the pants in Home Enthusiast households? Depends on who you
ask.
* Women are twice as likely as men to claim authority in decorating
issues. But somehow the men don't know it. Nearly three-quarters of men
think they are "in" on the decision, while only half of women think men have a
say.
* Almost 70% of couples share the decisions about building and remodeling
projects.
The good, the bad, and the plumbing bills ...
* Nearly three-fourths of Home Enthusiasts who live in older houses (built
before 1970) are rewarded by "strong memories and emotional ties," but are
also almost 50% more likely to find them "physically and emotionally draining"
than those living in houses built after 1990.
* Almost 40% of Home Enthusiasts have lived where they are for 11 years or
more. These dwellers report a strong bond with their homes.
You say dot.com, I say TV ...
* Surprisingly, mature Home Enthusiasts (35-54) are more likely than their
younger counterparts (18-34) to use the Internet to get ideas, information and
inspiration for their home projects (34% vs. 30%).
* Nearly two-thirds of Home Enthusiasts rely on television for
information, inspiration and ideas for home projects. They say TV is more
up-to-date, entertaining and informative than other sources.
Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles,
Chicago, Detroit and Atlanta, Home & Garden Television (HGTV), which is now
distributed in more than 63 million U.S. households, is one of today's
fastest-growing television networks. Internationally, HGTV owns 33 percent of
HGTV Canada and provides much of the Canadian network's daily programming.
HGTV's branded programming also can be seen in Japan, Australia and the
Philippines. HGTV is wholly owned by The E.W. Scripps Company (NYSE: SSP),
which also operates the Food Network and launched the new Do It Yourself (DIY)
network in September, 1999.
** The "Excerpts From The 200 Home & Garden Television Lifestyle Trends
Report" brochure and accompanying artwork is available from HGTV **
SOURCE Home & Garden Television
-0- 08/04/2000
/CONTACT: Burton Jablin of Home & Garden Television, 865-470-3870, or
Linda Lipman of LB Lipman Public Relations, 212-977-6990, for Home & Garden
Television/
/Web site: hgtv.com /
(SSP)
CO: Home & Garden Television; The E.W. Scripps Company; Yankelovich Partners,
Inc.
ST: Tennessee
IN: LEI ENT
SU:
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