Hi Don Lloyd; Yeah, it is "cost free to the company," but by the same argument, when the company sells shares, it provides "free money to the company."
The correct way to analyze the situation is not from the point of view of the corporation, which is not a person, and does not have a viewpoint, but from the point of view of an individual shareholder, who is a person, and does have a viewpoint.
[Edit: Corporations do not have viewpoints, but spokesmen, employees, officers and shareholders do.]
-- Carl |