IFTP write up
Infomercial Turns “Torso Tiger” Into $1 Million/Week
By Jack Burney
Published by OTCNN.com
08/07/2000 09:38 AM CST
The “Torso Tiger,” a rather unimpressive looking fitness machine, nonetheless generated between $800,000 and $1-million in weekly revenues for the past six months – thanks mostly to an infomercial the trade calls “one of the best.”
Now Infotopia, Inc. (OTCBB: IFTP) is in the process of acquiring the machine inventory, the infomercial, and the revenues. It should be a done deal by August 15. The deal will be completed when inventory is in place and the TV time slots are confirmed.
“Now you can exercise your upper and lower abs, waist, chest, back and shoulders, triceps and biceps, all at the same time - all in one move - in just five minutes a day with the Torso Tiger,” the pitch goes. “It's a lean, mean maximum workout in minimum time – the easiest, fastest and most effective ab(dominal) and upper body workout you've ever had. Just one rep on the Torso Tiger feels like doing 10 crunches!”
With that kind of message blaring from the TV, Torso Tiger, Inc. has sold well in excess of 100,000 machines to TV consumers.
Infotopia can use the revenue boost. IFTP stock fell off a May mountaintop of over $5 to a June valley of 6 cents and has since been struggling to climb back, closing Friday at 15 cents.
“Infotopia should be able to report on the earnings from this and other great products in the next few weeks,” said Ernest Zavoral, CEO. “After that we will keep our investors current on all of our revenues and television timeslots on our website at infotopiainc.com."
To prepare for future deals, Infotopia's board has approved an increase in the number of authorized shares from 40-million to 100-million.
"Although we are increasing our authorized shares it does not mean that any more shares are issued or in the public,” said Zavoral. “It is important that people realize that increasing a company's authorized shares is quite normal and does not mean dilution. Any time a company does a financing deal it is important to the financier that the company has sufficient equity collateral to make it a viable entity.”
Infotopia says its mission is to produce, market, and distribute an expanding line of high quality, innovative health, fitness and consumer products. It markets its products to consumers through a variety marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits.
The company seeks to carve out “a profitable niche in the $800 billion Consumer Direct Marketing industry.”
Stock Action Summary:
Price as of 8/4/00: $0.1562 UP $0.0468
Volume: 6,689,700
P/E: N/A
52-week range: $0.065 - $6.00 |
