Despite Mom's Rules, Eating with Your Hands is Big Business
NEW YORK, Aug. 7 /PRNewswire/ -- MarketResearch.com, a premiere business
intelligence marketplace serving the Fortune 1000, announced today the release
of a new study "The U.S. Market For Frozen And Refrigerated Hand-Held Foods,"
by Kalorama Information. According to the study, retail sales of hand-held
foods for 1999 topped $1.6 billion. Annual sales are expected to grow an
average of 7% annually from 2000-2004 with 2004 sales projected at
$2.3 billion.
Hand-held foods have become the No. 1 growth segment in the U.S. frozen
and refrigerated food market, and are broken down into two categories, entrees
and appetizers/snack rolls. In 1999, retail sales for entrees were
$1,101 million compared to $533 million for appetizers/snack rolls. Frozen
hand-held entrees captured the lead, accounting for 60% of retail sales in
1999 vs. refrigerated entrees at 7%. Frozen appetizers/snack rolls accounted
for 32% of dollar sales, up six percentage points from 1995, vs. refrigerated
appetizers/snack rolls holding steady at 1%.
Attention is being paid to consumers ever-changing needs. Price points
ranging from under $1 to $10 make hand-held foods an attractive option.
"Continual changes in eating patterns will create a demand for user-friendly
quick meals and snacks, which will drive the hand-held foods market," said
Claire Madden, VP of Marketing. Organics continue to be the fastest-growing
food segment, with sales gains over 50% from 1997 to 1998. Vegetarian
offerings across the category are appealing to non-vegetarian consumers who
are health conscious. Competition is becoming fierce and innovative ideas for
new products and creative marketing strategies are essential for marketers in
this arena.
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800-298-5699 or visit our Web site at marketresearch.com.
SOURCE MarketResearch.com
-0- 08/07/2000
/CONTACT: Kim Keller of MarketResearch.com, 212-807-2703,
kkeller@marketresearch.com/
/Web site: marketresearch.com
CO: MarketResearch.com
ST: New York
IN: MLM FOD REA
SU:
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