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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: marketing1 who wrote (29618)	8/8/2000 12:42:21 PM
From: Thomas Mercer-Hursh	Read Replies (2) of 54805

I suspect a basic marketing flaw needs to be addressed and shifted to speed this gorilla on its way! Mr & Mrs. USA Mainstreet are living happily in total ignorance. All they know is they had analog and now they have digital and the pricing plans are better. For the most part, they don’t know that TDMA, GSM or CDMA even exist. While we have had our proponents of QCOM Inside on this board, which may or may not create some draw from the ultimate consumers, QCOMs real customers are not the end-users, but the network and handset companies. Much of the time the consumer not only has no knowledge of what technology is being used, but it may even be difficult for him or her to find out since the only clue is buried in one paragraph of the handset manual. I don't know that there is anything wrong with that since the consumer is interested in quality and services, not how those are accomplished. I don't think QCOM has any problem with market awareness among those who are its real customers and prospects.

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