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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: marketing1 who wrote (29618)	8/8/2000 4:24:23 PM
From: y2kate	Read Replies (1) of 54805

Hi Marketing, Thanks for an excellent post. I think this conversation is extremely important, and it's about time. Those who believe Qualcomm doesn't need to focus on marketing "because the end users aren't their real customers" have controlled this dialogue until now. Cisco, Microsoft, Intel- all knew they had to reach the end user through marketing, an essential element in building a collossus. The consumer will catch on even if they don't fully understand the technology- they know that "Intel is inside", and they feel good about it. Qualcomm's message needs to be simply distilled, then repeatedly and boldly communicated as you suggest.

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