This is too funny. I want to read it later. Nice name, eh?
(BSNS WIRE) HeavenlyDoor.com Launches Online Storefront for Funeral Plannin
HeavenlyDoor.com Launches Online Storefront for Funeral Planning Products and
Services
Business Editors
NEW YORK--(BUSINESS WIRE)--Aug. 9, 2000--
HeavenlyStore eases funeral planning and bereavement for
consumers, helps drive revenues to Company and affiliated online
retailers
HeavenlyDoor.com, Inc., (NASDAQ SmallCap: HVDC), the first
publicly traded consumer and funeral industry Web portal, today
announced the launch of its online storefront, the HeavenlyStore. A
complete product line is now available for consumers seeking products
and services related to funeral planning and bereavement support at
www.heavenlydoor.com.
"Our HeavenlyStore provides consumers with a convenient online
shopping solution for religious jewelry, books, flowers and other
funeral-related products and services during their time of need," said
Lloyd Kagin, President and CEO. "We can now capture revenues from
direct purchases that are made in our own storefront and derive
further revenues through referred purchases to our affiliated online
retailers," added Kagin.
The HeavenlyStore features a variety of specialty funeral planning
items, including custom pendants and rosary beads. Users can
conveniently link to custom floral packages, books, condolence cards
and travel planning resources, and make associated purchases through
Heavenlydoor.com's affiliated online retailers.
"The launch of our HeavenlyStore and our online shopping
capabilities adds value to our end user's experience," said Helen
Maynard, Director of Marketing. "Instead of wading through other web
sites and search engines, our visitors can easily find the funeral
products and services that may help them during their time of grief
and make purchases in a safe, user-friendly environment. We will
continue to enhance our storefront with products and services that aim
to make the difficult process of funeral planning easier to deal
with," she added.
Heavenlydoor.com expects to capitalize on the growing number of
U.S. adults using the Web to make funeral-related decisions and
purchases. According to a recent telephone survey conducted by
SeniorNet and Charles Schwab Inc., over 13 million U.S. adults over
the age of 50 have Internet access, and this number is growing
rapidly. This figure represents 16.5% of the total online population
in the U.S. The study found that 70% of U.S. seniors who own a
home computer also access the Internet. Of those seniors who access
the Internet, 72% do so to use email, 59% to research an issue of
interest, 53% to access news and current affairs information, 47% to
conduct travel research and 43% to get weather updates.
About HeavenlyDoor.com
HeavenlyDoor.com, Inc. is a publicly traded Internet company whose
objectives are to provide products and services for the elderly and
aging baby boomer population, with an initial focus on the
pre-planning of funerals, and ultimately the long-term care, assisted
living and financial/estate planning industries. The company, through
its subsidiary d/b/a Procept, Inc., has licensed its biotechnology
compound, PRO 2000 Gel to Interneuron Pharmaceuticals, Inc. (NASDAQ:
IPIC - news) on June 15, 2000 and seeks to license its biotechnology
compound, O6-Benzylguanine. Both of these biotechnology compounds have
had substantial government support for their clinical trials to date.
At www.heavenlydoor.com, consumers can locate a funeral home
closest to their needs using geographic search tools, send condolences
through sympathy cards and flowers, and shop for funeral products and
services from the comfort of their homes or offices. In the near
future, HeavenlyDoor.com is expected to launch a series of
Internet-based B2B applications designed to help funeral products and
services' vendors to better connect themselves in the marketplace and
to capture e-commerce revenues. For more information, visit
www.heavenlydoor.com.
Certain statements in this press release constitute "forward-looking
statements" that involve risks and uncertainties, including those
arising under the Company's business strategy; the ability to enter
into relationships with funeral homes and other service and product
providers; the market acceptance of the Company's web site; the
success of the Company in financing efforts; the pursuit of
collaborative arrangements for research and development of product
candidates, as well as the pursuit of joint development or licensing
arrangements with pharmaceutical, diagnostic or instrumentation
companies; the research or development of particular products,
compounds or technologies; the uncertainty of the results of such
development activities and related clinical trials or required
regulatory approvals; and the reliance on collaborative partners and
governments for development, regulatory or marketing activities.
--30--ajk/ny*
CONTACT: Investor:
The Investor Relations Group
Jaime Pollack or Dian Griesel, Ph.D.
212/736-2650
or
Media:
CPR Communications
Jerry Schranz, 201/641-1911 x14
jschranz@cpronline.com
KEYWORD: NEW YORK
INDUSTRY KEYWORD: E-COMMERCE
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