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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: LindyBill who wrote (29922)8/13/2000 5:01:00 PM
From: BDR  Read Replies (2) of 54805
 
<<You just named a monster market that the Publishers will fight.>>

I think it depends on how it will be implemented. The Publishers don't have to be cut out of the process. They could realize huge savings in printing, distribution and storage. Currently textbooks are usually used for several years so schools, instead of paying once for a book, could license copies based on the number of students times the number of years the textbook is used. Publishers could easily customize texts to meet the requirements of individual school districts or even individual schools (a good or bad thing, depending on how one feels about local control vs. centralized administration). I am sure a revenue model can be worked out that will both keep the publishing industry healthy and reduce schools' costs. But, like the music industry when faced with Napster, the publishing industry's first reaction to change will be fear and panic.
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