A new event:
Net Perceptions and Angara Webcast:
"Connecting the dots to drive to profitability"
Aug 23 2000
Live Webcast: 10:00-11:00 a.m. (PDT)
Angara is part of NETP's new ASP suite of products and NETP charges per impression.
This was the original PR:
PRESS RELEASE— Jul 12 2000
ANGARA AND NET PERCEPTIONS SIGN RESELLER AGREEMENT
Net Perceptions to Integrate and Resell Angara Converter within
MOUNTAIN VIEW, Calif. and MINNEAPOLIS – July 12, 2000 – Angara, a leading provider of online marketing services, and Net Perceptions (Nasdaq: NETP), a recognized leader in personalization and e-commerce analytics, today announced a reseller agreement that incorporates Angara Converter into a new integrated suite of ASP-delivered marketing and personalization services – the Net Perceptions Personalization Network. This strategic relationship delivers a powerful, end-to-end ASP solution for improving marketing and merchandising strategies, and personalizing online customer relationships.
The Net Perceptions Personalization Network provides a comprehensive business solution for improving bottom line results, simplifying the execution process of multi-channel online marketing campaigns and delivering accurate feedback on campaign effectiveness. This new solution offers a unified method for marketers to monitor, analyze and improve online marketing campaigns, allowing for greater flexibility in balancing customer acquisition and retention plans. Through this agreement, Angara Converter, the industry’s leading hosted online marketing service for converting browsers into buyers, will serve as the Customer Acquisition Channel within the Personalization Network.
“After an extensive review of the customer conversion services market, we found Angara to be a strategic addition to our Personalization Network,” said Brad Miller, vice president and general manager of Net Perceptions’ Network Division. “Angara’s ease of integration and speed of deployment, offers our customers an actionable solution for creating new customers online.”
In today’s competitive retailing world, personalization is critical to building profitable online customer relationships. Until now, personalizing website content and marketing offers throughout the customer lifecycle required companies to integrate several disparate applications and data sources – resulting in lost opportunities and higher customer acquisition costs. The integration of Angara Converter with the other channels in the Personalization Network enables online marketers to easily implement and analyze the effectiveness of marketing efforts across email and Website channels. The ability to provide consistent marketing messages and promotions across multiple channels has proven to create and develop a tighter bond with consumers and reduce customer acquisition costs.
“Online retailers are under immense pressure to continually acquire and retain new customers,” said Rich Clayton, vice president of marketing at Angara. “By partnering with market leaders such as Net Perceptions, Angara enables retailers to implement an integrated, end-to-end solution for using personalization throughout the customer lifecycle to build and foster more profitable online customer relationships.”
About Angara Converter
Angara Converter is the industry’s first hosted solution for improving customer conversion. By combining a powerful suite of online conversion tools with a broad range of strategic marketing services, Angara Converter delivers immediate results by allowing online retailers to serve relevant content to anonymous website visitors, in real-time. Powered by a hosted e-marketing platform and a rich network of anonymous online profiles, Angara Converter requires no integration with legacy systems, no additional software to install and can be activated within a few days. In use by more than a dozen B2C e-commerce sites, Angara Converter has proven to increase customer conversion rates by as much as 50% |
