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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: areokat who wrote (30091)	8/17/2000 6:05:47 PM
From: sditto	Read Replies (1) of 54805

Kat - you're not completely blind or crazy. <g> On page 80 of Inside The Tornado, Moore makes a case for HP beating Canon inside the laser printer tornado. The book was published before GG but the implication is HP became the Gorilla after snatching victory from the jaws of defeat. A short passage from the text: "What made the victory so startling was that HP's major competitor, Canon, was not only Japanese but also owned or shared in the rights to all the core technology! What made HP so successful in the tornado? 1. Just ship. 2. Extend distribution channels. 3. Drive to the next lower price point." There are several interesting lessons here: - Gorillas are not crowned until after the tornado is over. - Canon controlled the printer architecture but still lost the game when other factors weakened its grip. - The printer architecture was peripheral to the Wintel architecture and MSFT killed HWP's competitive advantage by exercising their control over the Windows architecture which commoditized the HWP printer SW and HW architecture.

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