News Release
Wednesday August 16, 10:04 am Eastern Time
Press Release
Digital River Teams with Net Perceptions to Offer Clients Advanced Personalization Services
Digital River Clients Can Purchase Premium Realtime Personalization Functionality
MINNEAPOLIS--(BUSINESS WIRE)--Aug. 16, 2000-- Digital River, Inc. (Nasdaq: DRIV - news), the world's largest Commerce Service Provider (CSP), today completed a services integration with Net Perceptions, Inc. (Nasdaq: NETP - news), a recognized leader in commerce analytics and personalization. For Digital River clients who choose to purchase advanced personalization capabilities such as product recommendations based on individual preferences, Digital River is offering a premium service based on Net Perceptions' Web Recommendation Channel.
The advanced personalization service is the newest addition to Digital River's E-Marketing Services suite and is designed to help clients drive site traffic and maximize revenue opportunities. The Net Perceptions' offering, which benefits end-customers, completes Digital River's suite of personalization services. Digital River also offers client administrative tools such as Enterprise Campaign Manager (ECM) which is based on E.piphany, a leading provider of intelligent customer interaction software.
``We're extremely pleased to announce yet another E-Marketing partnership with a proven leader in personalization and merchandising solutions,'' said Joel Ronning, CEO of Digital River. ``Our goal as a Commerce Service Provider (CSP) is to provide our clients with the best technology tools the market offers. Net Perceptions is an innovator in both personalization and in-depth analytics. Together, we've created a very valuable solution for Digital River's clients.''
Under the terms of the agreement, Digital River's clients will be able to incorporate enhanced personalization service offerings into their e-commerce offerings. The service will allow both business-to-business (B2B) and business-to-consumer (B2C) merchants to deliver, at the point of purchase, related product offerings to their end-customers. The Net Perceptions' Web Recommendation Channel specifically tracks visitor and customer preferences, as they click, to provide individually targeted recommendations. The objective is to get more people to buy, buy more and buy more often.
``Both Digital River and its clients are going to benefit from the enhanced performance that our technology has proven it brings to the commerce environment,'' said Steven Snyder, Net Perceptions president and CEO. ``In turn, Digital River's vast client base opens up new opportunities for us to reach key players in even more markets. This demonstrates one of the benefits intrinsic in our ASP-offering - the ability to quickly and affordably make our solutions available to businesses regardless of size.''
About Net Perceptions' Personalization Network
The Net Perceptions Personalization Network is an ASP-delivered business intelligence and targeted marketing service designed to grow Web site revenues by delivering knowledge about the relationships between customers, products and promotions that retailers can use to take profitable action. It is currently made up of four channels: Intelligence, Web Recommendation, Email and Customer Acquisition (powered by Angara). Each is designed to help businesses acquire, retain and enhance customer interactions across multiple channels. Combined, they provide online retailers full sales cycle solutions that turn knowledge into profit-building action.
About Digital River
Digital River (Nasdaq: DRIV - news) is the world's largest Commerce Service Provider (CSP), providing over 7,500 companies with complete, outsourced B2B and B2C e-commerce solutions. The Company's front-to-back e-commerce services include site development and hosting, order and transaction management, system integration, product fulfillment, e-marketing and customer service. Digital River's clients include Fujitsu, 3M, Siemens, Hewlett Packard, Autodesk, Adaptec, Block Financial, Staples.com, CompUSA, Fox Interactive and Egghead.com. For more details about Digital River, visit the corporate web site at digitalriver.com. |
