European Sales - the CEO said yesterday that there was a big buzz in Europe about personalization and much interest in the NETP London Summit in September.
In light of this this PR from a competitor and partner is interesting:
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NetGenesis Continues Rapid Expansion Across Europe to Meet High Demand for E-customer Intelligence Solutions
CAMBRIDGE, Mass. and LONDON, Aug 16, 2000 (BUSINESS WIRE) --
Leading European Organizations Select NetGenesis' High Scale
Analytic Platform to Drive Online Business and Marketing Initiatives
NetGenesis Corp. (NASDAQ: NTGX chart, msgs), a leader in providing e-customer intelligence to FTSE 500 enterprises, today announced that several leading European organizations in the Media & Publishing, Financial and High Technology sectors have selected NetGenesis as their online analytic platform. Organizations including Channel 4, Lloyds TSB and Ericsson have chosen NetGenesis software and consulting services to provide the analytics and E-Metrics to measure and improve their online business, marketing campaigns, online advertising and online customer relationships.
"The Internet economy continues to grow at an unprecedented rate across Europe and as a result e-businesses are looking to NetGenesis to deliver the solutions they need to better understand their online audience and succeed in a highly competitive market," said David George, NetGenesis, vice president and MD for EMEA. "We are meeting this demand by expanding NetGenesis EMEA organization and by building an extensive Consulting Partner Channel across Europe."
Media and Publishing organizations such as 365, BBC News, Bertelsmann Springer, Channel 4, FT.Com, Guardian Newspapers, IPC Media, Italia Online, Miller Freeman, Posten Torget, The Telegraph and VNU are relying on NetGenesis solutions to understand and improve content effectiveness, advertising effectiveness and build strong relationships with their readers. Additionally, this sector is starting to use NetAnalysis to understand what readers like to read via their mobile telephone. NetGenesis recently announced their ability to analyze WAP servers and compare the usage patterns versus content, commerce, application and other servers.
Financial organizations such as Alliance & Leicester PLC, Bank 24 AG, Barclays Bank, Credit Suisse First Boston, First E, E*Trade UK, Fidelity and Nationwide Building Society rely on NetGenesis' analytic platform to build a strong online relationship with their customers so they can service them through the web and offer additional services. This sector has been strong for NetGenesis worldwide and they continue to leverage their expertise in this market to provide a competitive advantage to their financial customers moving online.
Other leading organizations in the High Technology, Travel and Pharmaceutical sectors have deployed NetGenesis solutions such as Astra, Creative Labs UK, Ericsson, Esselte, Lansforsakringar, PricewaterhouseCoopers, PTT Post, Sage Software, Siemens, Sun Microsystems GmbH and Thomas Cook. This wide adoption across a variety of enterprise level BtoB, BtoC organizations demonstrates the high demand for NetGenesis solutions and expertise to help companies understand, analyze and improve their online business.
NetGenesis EMEA has been working closely with its key technology Partners such as IBM, Sun Microsystems, Oracle, DoubleClick, Vignette, Art Technology Group and Net Perceptions to provide "best of breed" solutions to the European market. NetGenesis' strong Consulting Partners are building practices with NetGenesis and other key technologies from these vendors to offer European customers complete solutions and market leading online businesses. NetGenesis has established Consulting Service partnerships with organizations such as IBM Global Services, Pixelpark, IconMedia Lab and Digitas across Europe to deliver NetGenesis' technical and analytic consulting services, ensuring speed to market for these organizations and a large field of consultants enabled to deliver NetGenesis' expert analytic services.
To meet the growth and demand for NetGenesis solutions, NetGenesis has offices in the United Kingdom, Scandinavia and Germany with plans to build a local presence in other European markets. Additionally, NetGenesis offers ongoing customer and partner training sessions in the United Kingdom and offers onsite training in other regions of Europe. This has proven extremely valuable in enabling key partners and ensuring customers can maximize the value from NetGenesis solutions.
About NetGenesis
NetGenesis, the leader in e-customer intelligence helps businesses leverage the Web to succeed in the Net economy. Through an unmatched combination of software and consulting services, NetGenesis offers the sharpest picture of online customers, revealing behavior patterns critical to e-business success. The company's core product, NetAnalysis, transforms e-customer data into effective marketing initiatives and provides a unique drill-down capability that allows users to answer vital business questions. Over 400 Fortune 1000 and Internet-enabled companies use NetAnalysis including Bell Atlantic, Charles Schwab, Fidelity Investments and Lucent Technologies. Based in Cambridge, Mass., NetGenesis is a strategic partner with industry leaders such as Art Technology Group, Annuncio, DoubleClick, IBM, Interwoven, Oracle, Net Perceptions, the Sun-Netscape Alliance and Vignette. NetGenesis was recently recognized by Software Magazine to the Software 500 list for 2000. For more information visit netgen.com or send email to emea@netgen.com. |
