Two pieces of news. Here is the first
(BSNS WIRE) Maverick Opens a New Chapter in Internet Appliances With RCA eB
Maverick Opens a New Chapter in Internet Appliances With RCA eBook; Cirrus
Logic's Maverick Momentum Moves Beyond Internet Audio Mastery
Business Editors and High-Tech Writers
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AUSTIN, Texas--(BUSINESS WIRE)--Aug. 21, 2000--Cirrus Logic
(Nasdaq:CRUS) announced today that its Maverick(tm) processor
continues its expansion from its leadership position in portable
Internet audio devices into additional emerging Internet markets with
the Maverick EP7212's debut in the REB1100 RCA eBook, announced by
Thomson Consumer Electronics today.
The Maverick processor has demonstrated considerable breadth in
the consumer appliance market in recent months with product
announcements that include Ceiva's Internet picture frame, S3 Diamond
Rio's networked home Internet jukebox and PhatNoise's digital audio
system.
"Maverick's positive Internet momentum and broad proliferation
demonstrates that it is a great chip for wide assortment of Internet
appliances," said Will Strauss of Forward Concepts, president of
market research firm Forward Concepts. "The RCA eBook is another
example where Maverick was the ideal solution."
Similar to its early entry into the Internet audio market, the
Maverick processor enables the second generation of Internet products
such as the REB1100 eBook, just as consumer interest and adoption
begins to swell. The Association of American Publishers predicts 10
percent of all books will be electronic by 2005, while Andersen
Consulting forecasts that 28 million people will spend $2.3 billion
annually on electronic content by 2005.
eBooks are book-shaped, portable electronic reading tablets that
allow consumers to download digitized content to read at their
convenience. Unlike earlier entries, RCA's eBook can directly download
content, since it comes equipped with its own built-in Maverick
processor enabled 56K modem. The electronic device is capable of
holding about 20 books simultaneously and allows the reader to view
text both in daylight and starlight by utilizing a backlit,
touch-sensitive liquid crystal display that enhances reading in any
lighting situation. The REB1100 makes it easy to take a library of
published material virtually anywhere, weighing just 17 ounces.
Consumers will also enjoy up to 40 hours of eBook use, thanks in part
to the fact that the Maverick processor consumes very little battery
power. Leveraging the Maverick processor's Internet audio leadership,
the REB1100 was also designed with Internet audio hardware ready to be
utilized at a future date.
"We designed the Maverick processor particularly to drive the
growing consumer Internet appliance market," said Matt Perry, vice
president and general manager of Cirrus Logic's Embedded Processor
Division. "Manufacturers can leverage our Internet audio leadership
and Internet connectivity to bring their new products to the market
quickly."
Maverick Efficiently Enables REB1100 Features
-- Direct Internet connectivity provided by a 56K soft modem
running on the Maverick processor's 74MHz RISC processor core.
-- Multiple-standard (mp3, WMA, AAC) Internet audio decoding
capability and DAC interface built-in to the EP7212 provides
potential for future software upgrades.
-- High resolution 5.5 inch display driven by the EP7212's
programmable on-chip LCD controller, which reduces cost and
the number of chips required.
Maverick
Maverick is Cirrus Logic's brand of Market Specific Processors(tm)
(MSP) for Internet appliances. The system-on-chip architecture
utilizes an ARM core combined with application specific functions.
Maverick processors provide customers with a wide variety of choices
for operating systems including Linux, WinCE, eCOS, EPOC, Palm OS and
VxWorks. For more information on Maverick processors visit
maverickaudio.com.
Cirrus Logic
Cirrus Logic is a premier supplier of high-performance analog and
DSP chip solutions for Internet entertainment electronics. Building on
its global market share leadership in audio integrated circuits and
its rich mixed-signal patent portfolio, the company targets
high-volume audio, storage and communications applications. Cirrus
Logic sells its products under the Crystal(R), Maverick(tm) and
3Ci(tm) brands as well as its own name. Founded in 1984 in Silicon
Valley, Cirrus Logic operates from headquarters in Austin, Texas, and
major sites located in Fremont, Calif., and Broomfield, Colo., as
well as offices in Europe, Japan and Asia. More information about
Cirrus Logic is available at www.cirrus.com.
Safe Harbor Provision
Any forward-looking statements and all other statements that may
be made in this news release that are not historical facts are subject
to a number of risks and uncertainties, and actual results may differ
materially. Please refer to Cirrus Logic's current Form 10-K and other
filings with the Securities and Exchange Commission for more
information on the risk factors that could cause actual results to
differ.
Note to editors: Cirrus Logic and Crystal are registered trademarks of
Cirrus Logic Inc. All other product names noted herein may be
trademarks of their respective holders.
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--30--sw/sa*
CONTACT: Cirrus Logic
Anne Birlin, 512/912-6456
abirlin@crystal.cirrus.com
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ASIA PACIFIC
INDUSTRY KEYWORD: ENTERTAINMENT INTERNET MUSIC MANUFACTURING
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