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Technology Stocks : @HOME IPO
ATHM 25.05+2.9%3:59 PM EST

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To: Gary L. Kepler who wrote (21)5/17/1997 3:48:00 PM
From: Jon Tara   of 383
 
Gary, I have noticed the price resistance, as well. For people who have ISDN (at least in California), it is a no-brainer, though - I was paying in excess of $100/mo for ISDN access, counting the Pac Bell charges (per-minute during the day on weekdays) and the ISP charge.

In fact, this is almost a break-even even for people who currently access the net via a modem, and dedicate a seperate telephone line for the computer. For most people, their remaining modem usage (for BBSs, getting their bank balance from backwards banks that aren't on the Internet, etc.) would not justify keeping the second line any more.

Even so, I encounter resistance even when explaining that.

@Home will have to make this issue clear when marketing to the general public - that you are getting many times the performance (and, more importantly, a trouble-free 24 hour a day connection) at only a slightly higher price.

I do think that it will catch on once people see it. "How ya gonna keep em' down on the farm..."
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