Kana Continues International Customer Growth with United Kingdom Online Gaming Site; 100% success Rate for Blue Square Using Kana Connect
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 22, 2000--Kana Communications, Inc. (Nasdaq:KANA), a leading provider of integrated enterprise relationship management (eRM) solutions, today announced that Blue Square, the UK's largest online betting site, has placed Kana at the core of its online marketing communications program. Blue Square is using Kana Connect to target their permission-based marketing campaigns precisely, to implement them quickly and efficiently and react to news, events and developments in real time.
Blue Square implemented Kana in May 2000 and has since undertaken four core marketing campaigns, including promotions entitled 'Flutter for Free' and Euro 2000. Kana solutions enabled Blue Square to target their messages so successfully that the un-subscribe ratio on both campaigns was zero.
For the 'Flutter for Free' campaign, Blue Square interacted with customers in both HTML and text, allowing for greater freedom of creativity. Measuring subsequent click through reports showed the appeal of each of these methods of messaging -- while the text click-through was 20%, the percentage for HTML messages rose to over 50%. Kana Connect also allowed Blue Square to test the size and content of each of the files due to be sent to customers, allowing them to refine or amend where appropriate.
"Blue Square chose Kana because we wanted a speedy, flexible and accessible method of communicating with our customers," commented Kate Flanagan, marketing manager, Blue Square. "We use Kana's solution to precisely target customers in a controlled and efficient manner with each campaign serving to refine our database further. This is good news for our customers, who receive only information in which they are interested, and we have a higher opt-in and success rate since our customers trust us to send them relevant information."
"Blue Square is an innovator in their market," said David Fowler, senior vice president, World Wide Marketing for Kana. "Its adoption of Kana Connect is a testament to the solution, demonstrating how its strength can form the backbone of a successful marketing campaign. With Kana Connect, Blue Square can send precisely targeted information to those customers that have requested it, reducing costs and giving customers a great experience. This is a textbook example of how Kana can help companies to improve communication with their customers."
About Blue Square
Blue Square launched on May 8, 1999 signalling a complete overhaul of how the betting industry would be viewed. Blue Square is now the UK's largest Internet bookmaker, and offers the only national interactive TV betting service to Sky digital users. The company's design and user simplicity is now enjoyed by over 75,000 account holders, representing both serious and fun-loving bettors earning bluesq.com Internet Magazine's Web Site of the Month in September 1999 and Best Betting Site by The Net magazine in May 2000.
About Kana Communications Inc.
Kana Communications, Inc. (Nasdaq:KANA), a leading provider of web-architected enterprise relationship management solutions (eRM), delivers a broad range of world-class, integrated e-business and interaction applications with a modular and scalable platform for both Internet and Global 2000 companies. Kana solutions deliver personal portals that offer customers, partners and the enterprise a global view of their communications and relationships. This global view includes managing the full set of communications channels such as e-mail, Web, chat, instant message, VOIP, phone and person-to-person, as well as e-business and communications applications to integrate the marketing, sales and service functions. This full-service suite enables e-businesses to compete and succeed in today's customer-driven economy. For more information about the solutions found in more than 700 companies, including 8 of the 10 most trafficked Web sites, please visit Kana at kana.com.
Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995: Information in this release that involves Kana's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements include statements about Kana's strategies in the marketplace, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to Kana as of the date of the release, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful integration of Silknet, competition, increased competition due to Kana's expanded product offering, risks associated with the evolving and varying demand for customer communication software, our ability to expand our operations, the successful integration BEI and NetDialog, acceptance of email and the Internet as a communications medium, litigation over property rights, and general economic factors. These and other factors are risks associated with our business that may affect our operating results are discussed in the Company's filings with the Securities and Exchange Commission ("SEC") including our registration statements on Form S-4 and S-1, Annual Report on Form 10-K and quarterly reports on Form 10-Q.
Note to Editors: Kana Communications, Kana Connect, Kana and the Kana logo are trademarks of Kana Communications, Inc. All other company and product names may be trademarks of their respective owners.
CONTACT:
Kana Communications Inc.
Kyle F. Flaherty, 603/665-1308
kyle.flaherty@kana.com
or
Blanc and Otus
Lesley Gold, 650/962-4754
lgold@blancandotus.com |
