I will admit many of the tons of press releases that come out from CMGI and other internet companies are fluffy, but this one has value and is a tremendous windfall for the Company.
Has the average american heard of Yahoo, probably, Ebay, probably, AOL, definitely, CMGI? Probably not...
Does the average american invest?
In terms of what CMGI sells, Think of CMGI as a comprehensive internet operating company with different, growing divisions that sell services such as: ecommerce, advertising, B2B, marketing solutions, ASP, venture capital, and others all contributing to the revenue pool.
Its not about bringing Alta Vista public, its about creating a growing, profitable multi-divisional company that is on the cutting-edge of the internet revolution. The network effect produces high switching costs - Ex: If I am a B2B customer and I am happy, maybe I should do advertising with them? |
