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Technology Stocks : CMGI What is the latest news on this stock?
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To: Scarecrow who wrote (18239)8/23/2000 2:43:26 PM
From: CookiePuss  Read Replies (1) of 19700
 
<<<I'm tempted to call this an IR stunt. With all due respect to those discussing "branding," the only "brand equity" CMGI has is in the investing community.
Period.>>>

I totally agree. This is totally a move to build their "brand name" with investors. It's an interesting move I will give them that. The stock is up 4 and change so it appears to be working, at least for now. I do think they would get more mileage by having AltaVista as the sponsor PLUS adding the text "a subsidiary of CMGI" or some such appearing on as many promotional materials as possible. I have to assume they thought of this but it wasn't an option.

Cheers
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