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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: Thomas Mercer-Hursh who wrote (30348)8/23/2000 3:02:47 PM
From: areokat  Read Replies (1) of 54805
 
The theory is that then only threat to a gorilla, other than simply living out its CAP without coming up with something new, is another discontinuous innovation. Is there any need for this DI to come from another company

Both Christiansen and Porter point out that it is very difficult for an existing firm to successfully manage a discontinuous innovation. The best bet, according to Christiansen, being a separate spin off with its own management made up of managers committed to the innovation.
However a continuous innovation can often be successfully handled by the market leaders management.
The question might be is Intel faced with a truly discontinuous or a continuous innovation? I don't know?
Kat
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