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AMZN 234.37+0.2%Dec 2 3:59 PM EST

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To: microhoogle! who wrote (107433)8/23/2000 5:14:49 PM
From: Eric Wells  Read Replies (1) of 164684
 
Murali - I recently purchased a new car online - via CarOrder.com. I bought the car for approximately $2500 less than the best price quoted by the three brick & mortar dealers I visited/contacted.

Yet, in spite of the savings, the whole process of purchasing the car online was a disaster. And I'm not convinced that the $2500 I saved was worth the effort. At one point, CarOrder.com reps tried to convince me to purchase another model car (so much for the theory that online sales eliminate car-dealership type hardball sale tactics).

While I did test drive and fully evaluate the model car I purchased at a dealer before buying it online, I can't see this model of business surviving for long. Dealers are essentially providing a "free" service to online car sites.

I believe, however, that the online car sites - at least those selling new cars - are going to drive themselves out of business. I don't know Greenlight's model - but CarOrder.com's model was to sell cars at what appeared to be a loss to drive business. And as been the case of many other dot-coms that follow "sell dollar bills for 95 cents" type of models, they've already gone through layoffs.

-Eric
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