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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW)
VEEV 291.20+2.2%Oct 31 9:30 AM EST

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To: Stock Watcher who wrote (37762)8/24/2000 10:55:47 AM
From: BlueCheap  Read Replies (1) of 52051
 
PLCO Announces 30% SALES Growth (PR NEWSWIRE) Play Co. Toys & Entertainment Corp. Announces 30% Sales Growth Growth In July and Sees an End to Same Store Sale Declines in August

SAN MARCOS, Calif., Aug. 24 /PRNewswire/ -- Play Co. Toys & Entertainment Corp. (OTC Bulletin Board: PLCO) ("Play Co. Toys" or the "Company" for Play
Co. Toys and subsidiaries collectively) announced today that it posted an
overall sales growth of 30% during the month of July 2000 compared to the
previous July.
Richard Brady, Chief Executive Officer stated, "We are happy to report the
30% increase in July sales. While we are pleased with this overall increase,
our same store sales for July remained in a negative position, which was a
continuation of the pattern in the fiscal year ended March 31, 2000 that arose
out of our strong sales of Beanie Babies in the prior year. However, the 7.4%
decline in same store sales in July represented a significant improvement from
the levels of same store sales declines in the recently ended fiscal year."
"We feel that our buyers have worked hard to overcome the same store sales
hurdles imposed by our Beanie Baby sales in the prior year and we believe that
our same store sales results should begin to turn positive again in the month
of August."
Play Co. Toys is a toy retailer with 34 stores located in nine states.
30 of those stores are operated by the Toys International subsidiary. The
Company operates under the Play Co. Toys, Toys International and Toy Co.
tradenames. The Company specializes in offering educational, specialty,
collectible, specialty imported and traditional toys.

Statements contained in this press release which are not historical facts
may be considered forward looking information with respect to plans,
projections, or future performance of Play Co. Toys as defined under the
Private Securities Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties which could cause actual
results to differ materially from those projected.

SOURCE Play Co. Toys & Entertainment Corp.
-0- 08/24/2000
/CONTACT: Play Co. Toys, 760-471-4505, fax 760-471-9624/
/Web site: playco.com
(PLCO PLCOP)

CO: Play Co. Toys & Entertainment Corp.
ST: California
IN: REA
SU:

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