Net Perceptions, Inc. (NETP) Message Board

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Technology Stocks : Net Perceptions, Inc. (NETP)

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To: rupert1 who wrote (2789)	8/24/2000 12:19:53 PM
From: rupert1	Read Replies (2) of 2908

This article is a frontal attack on personalization: business2.com I sent it to NETP who have responded to me that they have passed it unto their executives and to their external and internal PR staff and they are actively considering their response. They point out that the article alleges that collaborative filtering recommends products not in inventory or otherwise "bad" or repeatedly recommends the same low-margin products. That allegation is true when the recommendation engine is not properly set up, and when there are are no merchandising analytics behind the filtering. NETP tunes their engines, and has the analytics, as was clearly explained on the analysts day. NETP deals with the customers and with the product and brings them together in a profitable transaction. It is this comprehensive and integrated 360 degree vision of a transaction that makes NETP's solution unique and produces such a high ROI and distinguishes NETP from the crowd. I would have thought the author would have checked with the leading collaborative filtering eCRM company before proceeding.

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