e.Digital Corporation(EDIG) - Embedded Digital Technology Message Board

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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology

EDIG 0.0001000

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Mar 20 5:00 PM EST

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To: JimC1997 who wrote (14444)	8/24/2000 1:05:49 PM
From: Jon Tara	Read Replies (1) of 18366

JimC, define "entire market". Do you mean per year? In what year? What do you see their total (peak) yearly market size as? Don't make the fatal flaw of assuming unlimited growth, and continuing to assign the same ratios at market penetration. What growth rate are you assuming? (What year in which you would anticipate such sales numbers in part would define the growth rate.) Withing defining these parameters, your numbers are meaningless. Particularly, without presuming a growth rate, price/earnings, price/sales, etc. ratios are meaningless. I certainly disagree that a P/S ratio of 10 is at all reasonable. For example, Sony's P/S ratio is 1.39. If you want to look at them as a consumer electronics manufacturer, you have to compare them with other consumer electronic manufacturers. Of course, it sounds good on paper. It sounded good to the Iomega cultists, as well. At it's peak, it would have been necessary to sell a Zip drive to every person on the planet, AND discover life on Mars, in order to justify their valuation...

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