More evidence that NETP is taking structural steps to improve PR.
This post from RB:
By bagadonuts
Reply To None Saturday, 26 Aug 2000 at 12:33 AM EDT
Post # of 12516
Help wanted: NETP media relations manager
Among new NETP listings posted Friday at jobsearch.monster.com is a Media Relations Manager based in Edina MN. This is EXACTLY the kind of thing I've been saying NETP needs to do -- develop good relationships with key media and being proactive.
Job Description: The Media Relations Manager will work directly with your Public Relations Manager. You will be responsible for building and maintaining relationships with
the top, most influential media in our space (trade magazines, business books, consumer publications, appropriate television and radio). You will assist in writing and coordinating approval of new releases. You will be proactive with appropriate outreach to key media on news releases. You will strategically think through which releases and story angles will appeal to which publications. You will pitch, when appropriate, in
advance to trade exclusivity for placement. You will be the principle individual to respond to ongoing media inquires, ensuring proper action takes place. You will be responsible for maintaining good records of all media contacts, posting distributed release to the Web site, act as a liaison with the PR agency on routine media relations activities, coordinating and keeping them informed of news release schedule, etc. In regard to Media Analysis and Reporting: you will manage/maintain clipping and evaluation process for all media coverage. Track Net Perceptions visibility index vs. key other competitors. Edit/post articles and coverage to Web site. Routing of media coverage to internal audiences on a regular sustained basis. PR Support for individual product families and products. Draft product specific editorial features and where appropriate, work with free-lance writers to develop such editorial. Plan/coordinate product manager speaker placement and support.
Job Requirements: 4-year college degree with public relations, journalism, mass com.
or English major or equivalent. APR in PRSA or equivalent a plus. Minimum 4-5 years of
media relations experience. Proficient at writing news releases. Experience in working
with nations and trade media. (The more contacts with hi-tech media the better.)
Ability to travel at least once per month. Experience in writing for hi-tech and/or
complex subject matter required. Desire to work with complex, hi-tech subject matter
essential. Strong organizational skills. Ability to multi-task essential. Ability for flexible
work schedule due to demanding nature of the position. Ability to handle demanding
work environment. Great potential for professional development and growth
opportunities. Ability for increasing responsibility and management opportunities as
department grows.
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Additional Information
Position Type: Full Time
Ref Code: MK 116
Contact Information
Kristin Nordling
Net Perceptions
MN
Fax: 952-842-5065 |
