StarTeam Selected As Foundation For Innovative Development Strategy at Concrete Media Inc.
Starbase Corp. Provides Internet Accelerator With Key Technology to
Achieve eBusiness Success
Starbase Corp. (Nasdaq: SBAS - news), the leading provider of collaboration products for the creation and management of integrated code and content eBusiness applications, Thursday announced that Concrete Media Inc., a leading Internet consulting firm based in New York, has purchased an initial order of more than 100 product licenses of StarTeam.
StarTeam will be the foundation of an innovative development strategy and process designed to manage Concrete's core technology and custom architectural models that will be used to build successful Internet companies.
The StarTeam implementation provides Concrete with state-of-the-art technology that will enable them to achieve a distinctive, compelling and successful business model. The resulting development strategy and integration model will be thoroughly documented, tracked, stored, harvested and reapplied to complementary business opportunities.
``This strategy and model will provide Concrete with a compelling value proposition that we feel will set us apart from the growing field of integration and Internet accelerator solution providers,'' said Michael Flickman, CTO for Concrete. ``We focus on building companies that intend to be category leaders, emerging dot-coms as well as corporate spin-offs or carve-outs. Solutions that don't improve the bottom line simply aren't considered. StarTeam's focus on collaboration, asset reutilization and process management enables our development organization to achieve dramatic results. With StarTeam we are setting new standards and processes for Internet development, a blend of technical expertise, a solid infrastructure, creative design and, most importantly, tested strategies. We are achieving improved productivity and shorter time-to-market for delivery of critical eBusiness solutions, resulting in improved profitability.''
Focused on gaining maximum efficiency from their development efforts, Concrete required a collaborative, scalable, digital asset management solution to facilitate the advanced technology and development strategy planned for the organization. The success of this development process depends greatly on the implementation of a powerful, configurable, and ultimately easy-to-use collaborative solution.
By choosing StarTeam as the base and foundation of this development philosophy, Concrete intends to harness architecture that is tested, proven and integrated to achieve maximum development efficiency, thereby delivering greater agility to capture new eBusiness opportunities and to ensure the highest profitability from each venture.
``Growth, efficiency, reuse and sustainability are all the watchwords for the Internet economy,'' stated Lydia Patterson, vice president of Products Group for Starbase. ``StarTeam's innovative technology and collaborative architecture delivers a best-of-breed environment for exploiting these concepts, resulting in successful, rapid eBusiness growth. Progressive and innovative companies like Concrete are using StarTeam to differentiate their solutions in this competitive landscape, and as a result, leading the way in the industry they serve.''
Concrete created a StarTeam repository for its Tools, Architectures, Reusable Products group, or TARP. The TARP group manages and defines Concrete's product reutilization efforts. StarTeam's central repository provides TARP with a secure and accessible source to store the digital asset's identified for reuse, or ``harvesting.''
Everything that Concrete architects for their high profile customers is a candidate for TARP, including proposals, statements of work, business processes, UML diagrams, Enterprise Java Bean, and automated testing scripts. StarTeam's powerful version control and security features enable Concrete to maintain the integrity of the architecture model stored within the TARP repository, as well as make it available for harvesting to a growing geographically distributed development organization.
``As a digital asset management tool, StarTeam doesn't just store our company's code and call it a solution,'' continued Flickman. ``Instead, StarTeam provides a framework that allows developers, project managers, executives and even clients to collaboratively manage and contribute to the code and content that will become part the overall architecture -- mirroring our own strategy of using technology to streamline and improve all corporate processes. We consider Starbase an integral part of our strategy and future success of the organization as a result of the process developed and implemented based on the StarTeam foundation.''
The integration of innovative technology and avant-garde vision at Concrete has helped to create an atmosphere of success and has established a new level of development standards. Concrete has developed a clear methodology to achieve repeatedly higher levels of success and profitability that can be passed on to Concrete's customer base. Concrete has utilized a forward thinking and advanced technology architecture to build Internet environments for clients such as Bertelsmann AG, Time Warner, ABC Television, Hachette Fillipachhi, and The Princeton Review.
About Concrete Media Inc.
Concrete Media builds Internet companies from the ground up. With a heritage of building and operating its own successful Internet businesses, Concrete Media offers clients fully integrated, end-to-end solutions that incorporate Internet strategy, project management, design and technology including network management with Concrete Media's NetOps. More information about Concrete Media can be found at concretemedia.com.
About Starbase
Starbase is the leading provider of collaboration products for the creation and management of integrated code and content eBusiness applications. Collaboration is the simultaneous coordination, management and communication of geographically dispersed contributors of both code and content for eBusiness applications.
With more than 1,450 StarTeam customers worldwide, our technology supports the continuous cycle of creating, linking and managing digital assets, which comprise complex eBusiness applications. Starbase products enable users with differing technical and functional backgrounds to collaborate on the production of Web sites and eBusiness initiatives from multiple locations.
Companies and organizations, including leading corporations such as Lucent Technologies, Intel, BMC Software, Motorola, PepsiCo, Seagate Technology, Hollywood Entertainment, eTour.com, Oxygen Media, and Ann Taylor have selected StarTeam to manage their eBusiness development projects. Starbase has headquartered at 4 Hutton Centre Drive, Suite 800, Santa Ana, CA 92707. Tel: 714/445-4400. Fax: 714/445-4404. Visit Starbase's Web site at www.starbase.com.
Forward-Looking Statements
When used in the preceding discussion, the words ``believes, expects, or intend to'' and similar conditional expressions are intended to identify forward-looking statements. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, (i) conditions in the general economy or the software industry, (ii) the timely development and market acceptance of products and technologies, (iii) competitive factors, (iv) demand for team productivity software products, (v) sell-through of products in the sales channel, and (vi) other risks described in Starbase Corp.'s SEC reports and filings.
Note To Editors: Starbase and its product names are trademarks of Starbase Corp. All other product and company names herein are trademarks of their respective owners.
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Contact:
Starbase Corp., Santa Ana
Ann Jones, (Investor Relations), 714/445-4440
ajones@starbase.com
or
Martha Ray, (Public Relations), 714/445-4531
mray@starbase.com |
