Re: 8/26/00 - Rise of Web Hoaxes Creates Need for Online Reputation Management
Rise of Web Hoaxes Creates Need for Online Reputation Management
NEW YORK, Aug. 26 /PRNewswire/ -- With false Internet postings and reports on the rise - exemplified by the recent Emulex debacle -- companies arerapidly adopting intelligence-gathering and monitoring services to help them
manage their online image.
"The Emulex hoax is a prime example of why companies need to employ a service to act as its eyes and ears on the Internet," said Noah Silverman, president and CEO of WebClipping.com. "WebClipping.com searches tens of thousands of online publications, Usenet groups and email discussion groups to provide organizations with actual and real-time reports of what people are saying about them, their products and their company.
"A company using WebClipping.com would be aware of any and all information - whether it's true or false -- being posted about it on the Web," added Silverman. "By immediately understanding what is being said about the company, its executives can react in a very timely manner to avoid potential crises -- such as the 62 percent stock drop experienced by Emulex within the first hour the false news was published."
The Internet is the fastest-growing communication channel in history, which makes it critical for companies to take proactive steps to monitor the nature of information being distributed through this channel. Through proprietary technology, WebClipping.com provides companies the ability to:
* Identify misinformation
* Monitor public opinion
* Protect reputations
* Gather market intelligence
* Guard against copyright and trademark abuse
* Improve customer service
Anytime a keyword or phrase is uncovered on the Internet, WebClipping.com sends an e-mail, including a SmartAbstract(TM), and a direct link to the full text to notify the company of the Web content.
Since its inception in January 1999, WebClipping.com has grown exponentially -- revenues have increased more than 8,000 percent in the past 16 months. The company has delivered more than 13 million clips to a client list that includes Fortune 500 businesses, leading-edge technology companies and some of the world's largest public relations firms. Existing WebClipping.com clients include 3Com, Lucent Technologies, Motorola, Visa and the International Olympic Committee. WebClipping.com's proprietary technology, coupled with its unmatched database of online resources, provides the most comprehensive, strategic Internet monitoring service available. Silverman is available for live interviews to comment on the need for Internet monitoring and intelligence-gathering.
SOURCE WebClipping.com
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