PRESS RELEASE: August 28, 2000:
Monday August 28, 9:03 am Eastern Time
Press Release
Stayhealthy to Help Fitness Professionals Measure Up With New Home Study Program
Education Program Focuses on Tools, Facts and Fallacies of Health And Fitness Assessments
MONROVIA, Calif.--(BUSINESS WIRE)--Aug. 28, 2000--In response to industry demand and the successful introduction of the Web-enabled CT1 Personal Calorie Tracker among fitness professionals, Stayhealthy, Inc., a leading online company dedicated to empowering consumers to monitor their health and fitness, has launched the BC1 Home Study continuing education program for fitness professionals. Jonathan Bogner, executive vice president of Stayhealthy, made the announcement today.
The Stayhealthy BC1 Home Study is a comprehensive program designed to educate fitness professionals on the accuracy, methods and tools used in fitness assessments, one of the most rapidly growing areas of interest among consumers and the fitness industry. The continuing education program focuses on body composition monitoring methods and analysis, evaluating fitness and health assessment tools, analyzing and applying data, motivational and compliance strategies and using fitness measurements to add value to client services.
Developed by Joy Karley, director of fitness marketing for Stayhealthy and Linda Thomas, a health care consultant with extensive experience developing home study programs for leading fitness organizations, the program was created in response to demand among fitness professionals for ways of integrating aspects of fitness assessment programs, such as body composition measurements, calorie burn tracking, heart rate and blood pressure measurements, into their service offerings.
The program focuses in detail on the tools, facts and fallacies of fitness assessments and has been submitted for review and Continuing Education Credit approval from leading fitness organizations including International Sports Conditioning Association, AAAI/ISMA, and Mad Dogg Athletics.
``Stayhealthy is dedicated to helping fitness professionals enhance their services by using accurate, convenient and useful assessment tools. The BC1 Home Study program gives them the knowledge they need to use fitness assessments to grow their businesses,'' said Karley.
Stayhealthy's products include the BC1 Body Composition and Calorie Tracker, a simple desktop device that allows users to monitor their body composition and measure caloric burn. An essential tool for any weight management, beauty or fitness program, the BC1 Body Composition and Calorie Tracker works with Stayhealthy software to connect users to the Stayhealthy.com Web site where subscribers view password-protected performance graphs, news and other personalized information in a secure environment.
Stayhealthy is leading the development of Web-enabled products and services for management and measurement of weight, blood pressure and heart rate, hearing loss, vision and colorblindness and respiratory function. Created for consumer and clinical use, the company's leading-edge products and services facilitate better communication and increase efficiencies between doctors and patients and healthcare facilities, reduce the need for in-person appointments and improve opportunities for early illness detection. In doing so, Stayhealthy's comprehensive home monitoring programs create mutually beneficial opportunities for a wide variety of industries and professionals such as self-insured employers, physicians, dieticians, nutritionists, fitness trainers, health club owners, insurers and others.
Headquartered in Monrovia, Calif., Stayhealthy, Inc. is a leader in developing and marketing Web-enabled products and services that empower consumers to screen, assess and monitor their health. The company's proprietary programs are accessed through its comprehensive health Web site that features a comprehensive drug database, original health, nutrition and fitness content, and e-commerce. For more information, contact Stayhealthy at 626/256-6152 or visit the Stayhealthy Web site at www.stayhealthy.com.
SAFE HARBOR STATEMENT
This press release may contain forward-looking statements that involve risks and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, risks associated with the uncertainty of Stayhealthy's future financial results, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions, and other uncertainties.
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Contact:
Stayhealthy, Inc., Monrovia
Peter Bylsma, 626/256-6152
pbylsma@stayhealthy.com |
