MessageMedia Unveils TargetDB Closed-Loop Marketing Database; TargetDB to Help Marketers Increase Effectiveness of Online, Offline Campaigns
BOULDER, Colo.--(BUSINESS WIRE)--Aug. 28, 2000--MessageMedia Inc. (Nasdaq:MESG), the leading provider of strategic messaging solutions and services, announced today that it has launched TargetDB(tm), a powerful customer-centric database that is fully integrated with MessageMedia's messaging platform. TargetDB(tm) allows marketers to develop highly targeted strategic campaigns based on a wide variety of customer histories and behaviors. TargetDB(tm) captures rich marketing information including promotional history, click-through rates, demographic and customer preference information. Marketers can also perform ad hoc queries over the web as well as query and select customers to engage in highly targeted dialogues.
"Whether a client is only beginning to create a customer-centric database with simple contact information or wants to migrate a full offline marketing database to initiate an on-line direct marketing program, TargetDB(tm) will do the job," said Mark Labovitz, general manager of MessageMedia's Customer Intelligence business unit. "TargetDB(tm) can easily scale from initial loads to large and complex configurations. An open system architecture allows full customization for each client, all contained within the defined data model. This means that we can pass on the savings generated by large-scale efficiencies to our clients."
TargetDB(tm) forms the anchor of MessageMedia's customer knowledge offerings. Additional modules will interface with the TargetDB(tm) database to provide a detailed query, campaign management and data-mining functionality. TargetDB(tm) is fully compatible with clients' existing customer databases.
"TargetDB(tm) is a precise and integrated intelligence tool that will provide our clients with a closed-loop marketing capability that is far more seamless then our competition," said Peter Hopfensperger, vice president of Sales. "Better customer knowledge for our clients means more effective marketing and communications campaigns. It will effectively master the habits of customers online and successfully create stronger ROI."
The TargetDB(tm) Suite
In addition to TargetDB(tm), MessageMedia clients may receive a series of tools to help them more accurately use the TargetDB(tm) database.
TargetVision(tm)
A web-enabled query interface, TargetVision(tm) provides a seamless integration of messaging and customer database knowledge. The query capabilities include real-time updates of TargetDB(tm), access to customized data reports and the ability to obtain aggregated information.
TargetDialogue(tm)
A full-featured campaign management tool for managing complex content and offerings with the ability to schedule and conduct event-driven marketing promotion through the TargetDB(tm) database. TargetDialogue(tm) includes separate modules of a campaign designer and response management. The campaign designer allows users to develop multi-segment and multi-offers for trigger-based communication strategies. The response management module allows clients to define the business rules for a specific response to a promotion and capture those responses for analysis and reporting. MessageMedia's TargetDialogue(tm) is powered by xChange.
TargetNow(tm)
TargetNow(tm) is a robust data-mining module that provides integration of data mining and campaign management to provide advanced segmentation and strategic targeting effectiveness. TargetNow(tm) allows an integration of intelligence tools and database management for a more effective measure of customer relationships.
"Unlike most database marketing tools, TargetDB(tm) is a consistent flow through our messenger platform," said Mark Labovitz, general manager of Customer Intelligence. "Our clients work with customer intelligence tools that were built on the same platform and are engineered to feel as one solution with immense capability and functionality for the simple and intense online marketer."
TargetDB(tm) is available today and is currently in use by several MessageMedia clients.
MessageMedia Solutions and Business Applications
MessageMedia delivers e-mail marketing, online customer intelligence and online customer care services as well as a full line of hosted and enterprise software applications designed to advance a complete online dialogue between organizations and their customers. The company's renowned client services team -- with more than 125 marketing professionals -- provides quantitative analysis of campaign and customer data, opt-in program design and custom implementation for every customer based on current needs and future business strategies. MessageMedia offers specialized industry solutions for the publishing, ISP/portal, retail/e-tail, financial services, high tech and travel and entertainment arenas.
About MessageMedia Inc.
MessageMedia (Nasdaq:MESG) provides e-commerce services, permission-based direct marketing, ongoing customer communication and real-time customer feedback solutions using industry standard Internet protocols. MessageMedia's customer portfolio features Cisco, Dell Computer, E*TRADE, AOL, Yahoo!, Microsoft, GeoCities, CMP Media, Barclays Bank, EDS, Universal Studios, Hoover's Online and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet and Pequot Capital Management, a Connecticut-based research-intensive investment firm.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 1999 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo. 80301 Phone: 303/440-7550; Fax: 303/440-0303 www.messagemedia.com Investor Relations inquiries should be sent to investor@messagemedia.com
CONTACT:
MessageMedia, Inc.
Tom Ferrell, 303/440-7550
tferrell@messagemedia.com
or
Shandwick International
Carol Felton, 650/532-4000
cfelton@shandwick.com
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