Sega Chooses PrimeResponse for Integrated Relationship Marketing
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 28, 2000--
Leader in Interactive Digital Entertainment Increases Customer
Loyalty and Profitability with Prime@Vantage.com(TM)
Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business to consumer relationship marketing, today announced that Sega, the industry leader in interactive digital media, has selected the PrimeResponse Marketing Service Provider (MSP) division to run a full range of on-line and offline marketing strategies using Prime@Vantage.com(TM). This powerful software allows companies to analyze, plan, execute and track individualized marketing campaigns across the full spectrum of marketing channels, creating personalized, 1:1 marketing campaigns that meet the specific needs of each consumer.
Located and founded in PrimeResponse's International headquarters in London in 1987, the MSP service enables Sega to benefit quickly from leading edge integrated relationship marketing solutions. Specifically, Sega will capture behavioral customer data and then run and measure marketing campaigns across all channels, allowing the interactive digital media leader to deliver consistent marketing messages.
"PrimeResponse will help us close the gap between our traditional and Web businesses," said Nicola Aspin, European Network Marketing Manager for Sega. "PrimeResponse's extensive experience in hosting marketing applications will add significant value to our marketing department by allowing us to exploit new marketing strategies."
PrimeResponse's MSP service makes integrated relationship marketing a cost-effective alternative for traditional and e-businesses. Available as a service option, PrimeResponse enables businesses with varied marketing sizes, budgets and technical resources to rapidly benefit from their MSP service. Value-added services include the capability to build and maintain marketing databases, including database maintenance, data cleansing, data de-duplication, segmentation, all within the strict data protection requirements for Europe. Clients of PrimeResponse's MSP service include Boots Opticians, Forte Hotel Group, First National Tricity Finance and Fiat UK.
"This is a clear example of how PrimeResponse's Marketing Service Provider capability can enable a brand leader like Sega to concentrate on the creative aspects of marketing, while allowing PrimeResponse to automate and execute on its communications strategies," said Allen Swann, President of International Operations for PrimeResponse.
About Sega Enterprises, Ltd
Sega Enterprises Ltd is recognized as the industry leader in interactive entertainment experiences and is the only company that offers interactive entertainment experiences both inside and outside the home. Dreamcast is the most powerful games console on the European market. It is the first and only interactive entertainment system with in-built internet capabilities and exclusive online gaming access. Of the 800,000 Dreamcasters in Europe, over one third regularly use the Dreamcast for web- browsing and e-mail. British Telecommunications plc (BT) is the European Internet Service Provider (ISP) for Dreamcast, providing subscription-free internet access for Dreamcast users in the UK, France, Germany, Spain, Italy and Ireland and later this year across the rest of Europe. Dreamcast continues to break all previous game console records. Dreamcast has sold more than 800,000 units across Europe since its launch on 14th October 1999.
About Prime Response, Inc.
Prime Response, Inc. (NASDAQ, EASDAQ: PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage(TM) product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage(TM) relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel--to increase response rates and ensure the best-possible customer experience.
PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54.
"Safe Harbor" Statement (http://www.primeresponse.com/news/releases/safeharbor.html)
PrimeResponse, Prime@Vantage Wireless, Prime@Vantage and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc
(c) 2000 Prime Response, Inc., except as otherwise acknowledge
CONTACT:
Prime Response, Inc. Sterling Hager, Inc.
Susanna Cesar Susan Licciardi
Scesar@primeresponse.com Susan@sterlinghager.com
44 (0)181-580-0314 617 926-6665 ext. 346
KEYWORD: MASSACHUSETTS
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